Performance Marketing Manager, Global

This position is open to candidates based in or willing to relocate to CA, TX, FL, IL or NY.

The salary range for this position is $125,000-$135,000. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based on a number of factors, such as experience, type of experience, location, and education.

PERFORMANCE MARKETING MANAGER

Rosewood Hotel Group seeks a talented and results drive Performance Marketing Manager to drive best-in-class online engagement for our customers worldwide.

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue. You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives.

The ideal candidate is a planner, a project manager, relationship driver, is detailed and analytics obsessed and passionate about modern marketing across various digital channels including search, programmatic, digital OOH, social, email and other emerging digital marketing and media technologies. This is a full-time, exempt position.

KEY RESPONSIBILITIES

• Manages the development of global and regional campaigns. Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders. Drives the launch and optimizes Performance Marketing campaigns to achieve KPIs
• Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns. This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners
• Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences.
• Works with Analytics and agency to ensure appropriate tracking is in place
• Works closely with leadership to share funnel conversion improvement ideas, feedback and results
• Supports test and learn activities for the group – plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance
• Participates and develops media briefs in conjunction with brand and leadership
• Serves as central point of contact and lead for additional business lines within the company as we grow and scale
• Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights
• Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners
• Collaborates with design teams to enhance landing page and website conversion rates.
• Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats.
• Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals.

REQUIRED SKILLS & EXPERIENCE

• Proven experience (8+ years) as a performance media or Marketing Manager or a similar role in a dynamic and competitive industry.
• Proficiency with digital advertising platforms
• Strong analytical skills and proficiency in data-driven decision-making.
• Knowledge of SEO, SEM, and other digital marketing strategies.
• Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Hands on experience with marketing automation (e.g., HubSpot, Salesforce, Adobe, etc.).
• Creative thinking and problem-solving abilities.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Excellent communication and strong presentation skills
• Strong project management and organizational skills
• Experience with global markets and location-based businesses within travel/ hospitality highly desirable