Marketing Operations Specialist - Contract

The Opportunity

In your role as Marketing Operations Specialist, you play a crucial part in our dynamic marketing team. Your expertise and support in Marketing Operations will drive our business objectives and ensure that our marketing efforts are set up for success. You will be part of a Marketing Operations team that is data-driven and focused on managing marketing campaigns, systems, data, and processes to enable the marketing team to succeed. Your responsibilities will include executing and overseeing marketing campaign operations, managing systems and data, and ensuring that our processes are optimized to provide the necessary support for our marketing team to achieve their goals. You will work closely with stakeholders across the organization and report to our Manager of Marketing Operations to drive quality, maintain system health, and optimize our campaigns.

• Coordinate day-to-day activities for campaign operations development and execution, including:
• Scheduling and creating Marketo programs/campaigns
• Event & Syndication list upload
• Creating email list targeting segments
• Perform QA checks on outbound email programs
• Managing the Marketing Email Calendar
• Monitor, optimize, and update Marketo automation and programs.
• Conduct regular meetings with stakeholders to discuss project specifics and coordinate with internal resources for campaign execution.
• Collaborate with the marketing and design teams to create and optimize HTML email templates and campaigns to drive engagement.
• Collaborate with web optimization teams to help implement AB tests.
• Provide reporting and analysis on email performance and other key business metrics.
• Create, monitor, and share regular email marketing data and reporting, including email deliverability metrics, with key stakeholders.
• Collaborate with stakeholders to optimize email deliverability, segmentation, marketability, and email compliance strategy.
• Create and maintain campaign documentation and support materials.

What we're looking for

• A strong background and understanding of demand generation programs, email marketing best practices, and campaign operations.
• Ability to ramp up on new technologies quickly.
• Experience in email marketing, Marketing Operations, demand generation roles, or related experience at a B2B SaaS company.
• Experience in Campaign Operations utilizing Marketo.
• Hands-on experience in tactical execution - setting up, optimizing, and reporting on campaigns, including AB testing emails.
• Experience with CRM Salesforce campaign management and reporting.
• Preferred experience with the tools our department uses: Marketo, Salesforce, Ringlead, Drift, GA4, 6sense, and Calibeermind

Perks and Benefits

• Private Medical, Dental and Vision
• Health Savings Account
• Pre-Tax Benefit Accounts (FSA)
• Commuter Benefits - transit and parking
• Flexible Time off (Full time salaried (exempt) employees)
• 12 Days of observed holiday entitlement
• Basic Life insurance, Short-Term Disability and Long-Term Disability insurance
• 401(k) Retirement Plan
• Professional Development Stipend
• Remote Equipment Expense Reimbursement
• Mental Wellness Employee Assistance Program
• Monthly wellness and telecommunications reimbursements
• Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
• Perks at Work discount scheme
• Pet Insurance reimbursement
• Employee Referral Programme
• Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read more here!