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Marketing and Communications Strategist
About The Connecticut Project
The Connecticut Project (TCP) is a social change organization that leverages strategies and tools to align around, invest in, and advocate for real-world outcomes and systems change for people who are lower-income or asset-limited. We work for a just, thriving, and optimistic Connecticut where race, gender, income, geography, and other circumstances no longer predetermine opportunity.
To achieve positive social and economic mobility in the state, we focus on increasing access to safe and affordable housing; ensuring every child has access to an affordable and high-quality early childhood education; increasing economic opportunity by improving access to financial safety net programs, well-paying, stable jobs, and wealth-building supports; and that our state’s governance and resources are responsive to and supportive of the needs of low-income and asset limited people. Additionally, we also support intersectional issues facing low-income and asset limited households, including healthcare access, the criminal legal system, and the specific needs of immigrants.
Position Overview
Reporting to the Director of Marketing and Communications, the Strategist is responsible for the implementation of TCP’s digital Marketing and Communications plans on specific priority issue areas. The strategist is responsible for contributing to the organization’s marketing success and to engagement with TCP’s target audiences across Connecticut by leveraging a mix of omnichannel marketing techniques, including digital and paid media to inspire education, engagement, and activation with TCP’s priority campaigns and initiatives. The Marketing and Communications Strategist will enhance TCP’s overall brand visibility and TCP’s priority issue areas and campaigns by conceiving and executing digital, direct mail, text message, and phone Marketing and activation campaigns and content, in collaboration with the Marketing and Communications unit, Advocacy and External Affairs team, and other internal colleagues, external partners, and vendors as appropriate. Strategists will work closely with their field team colleagues to ensure TCP communications strategies are people-centered and rooted in the interests and perspectives of lower-income and asset-limited people.
The Marketing and Communications Strategist will work under the supervision of the Director of Marketing and Communications and in close collaboration with the Advocacy and External Affairs team, as well as TCP staff, coalition partners, vendors, and community members.
Core Responsibilities
- Contribute to the development of, and run, innovative omnichannel communications and marketing campaigns that attract TCP’s target audiences, speak to the challenges that low-income and asset-limited households face, and inspire a shared vision and identity for a multiracial, multi- generational, and cross-ideological movement for families struggling to survive and thrive in Connecticut.
- Contribute to the development of, and execute, email campaigns, social media content, website content, and text message and phone campaigns to engage target audiences and yield measurable leads and action. Key digital platforms include HubSpot, website, email, Slack, WhatsApp, Facebook, Twitter, and Instagram, with the potential for additional social media platforms as-needed.
- Assist the Director of Marketing and Communications in developing content calendars and Communications plans for overarching TCP Marketing and Communications and for issue-specific campaigns.
- Contribute to the development of, and execute, direct mail, paid search advertising, display banner ads, social media ads, broadcast ads, and other digital and print-based paid media campaigns.
- Execute digital Marketing and strategic communications lead generation strategies for their issue areas to convert leads into organizational supporters who will take action on TCP priorities.
- Conceive of, create visual and written content for, and execute ongoing social media, website, and email content to educate, engage, and activate strategic audiences.
- Draft persuasive, engaging, public-facing digital materials, optimized for SEO and algorithmic / platform requirements, including social media graphics, social media copy, emails, text messages, email action alerts, and website action centers.
- Working with the Marketing and Communications unit, ensure growth of social media presence and conduct coverage of social media channels, including audience engagement and cultivation such as comment moderation, retweet/like/shares, direct message management, and social listening.
- Working with the Marketing and Communications unit and field teams, ensure strategic, appropriate amplification of coalition partners via TCP’s digital platforms, including social media.
- Other duties as assigned by the Director of Marketing and Communications.
Required Knowledge, Skills & Attributes
- Passion for The Connecticut Project vision and mission, and a commitment to organizational excellence in achieving them.
- 5 years of professional or equivalent experience in digital marketing, social media management, or digital campaigns.
- Demonstrated strength in the following professional dimensions:
- Independent and creative thinker that uses a strategic and entrepreneurial approach to creating engaging, activating marketing campaigns.
- Excellent oral and written communication skills, including experience producing high quality digital collateral.
- Demonstrated ability to leverage CRM systems, social media, and email to convert leads into active supporters. Experience working with HubSpot, Facebook, Instagram, and Twitter a plus.
- Proven ability to center people, especially low-income and asset-limited people, in empowering marketing campaigns.
- Able to deal with ambiguity, thrives in rapidly evolving environment; flexible and agile, responsive to feedback, open to changing direction, focuses on continuous improvement and innovation.
- Excellent project management skills, including:
- Planning, organizational, and problem-solving skills;
- Ability to work on multiple projects, adjust quickly to shifting priorities, manage time effectively, and meet deadlines; and
- Ability to engage multiple project stakeholders and manage relationships.
- Strong interpersonal skills and emotional intelligence including demonstrated empathy, humor, and resilience; a strong sense of integrity and ethics in working on campaigns that empower low-income and asset-limited people; a deep-seated commitment to valuing, honoring, and promoting diversity in all its forms.
- Knowledge of Connecticut audiences is ideal, but strong candidates will be considered.
Alignment to TCP Organizational Values
Commitment and capacity to authentically live and help develop TCP’s values:
- People First. The interests of Connecticut residents, particularly those deprived of opportunities and outcomes on a basis of race, income, geography and other circumstances, are first in everything we do.
- Courageous Acts. We are resolute in the pursuit of growth, equity, and justice, willing to learn from mistakes, and not afraid to challenge steady habits to accelerate progress.
- Better Together. Grounding in the common humanity of our neighbors ensures that personal, professional, and community differences lead to bolder innovations and stronger solutions.
- Optimistic Realists. We operate at the crux of possibility and pragmatism– the change we imagine is the change we work to achieve.
- Continuous Improvement. We listen, learn, and collaborate with humility alongside our neighbors and improve our methods with community feedback and guidance.
Team Structure & Reporting
TCP has three teams: an Invest team, an Advocacy & External Affairs team, and an Operations team. TCP’s Advocacy & External Affairs Team consists of a Vice President of Advocacy and External Affairs: Director of Marketing & Communications; Manager of Engagement & Mobilization; and a Policy & Advocacy Strategist. This position reports to the Director of Marketing & Communications.
Compensation & Benefits
This position is full-time, operating in a hybrid environment designed for feasibility for staff across Connecticut. Compensation for this role is between $80,000 and $90,000 and commensurate with experience. Applicants should live in or be willing to relocate to Connecticut.
The Connecticut Project offers an employee benefits package that includes, but is not limited to health, dental, vision, life, disability, and supplemental life insurance; a 401(K)- match program; and competitive vacation and holiday policies.
How to Apply
Applicants should submit a resume and cover letter that references their experience (citing specific examples) in relation to the qualifications listed in the job description, why the applicant is interested in the position, and how the applicant heard about this posting. Applicants are encouraged to submit their application by Friday, January 26. This posting will remain open until filled. Interviews will be held on a rolling basis. Applicant information is held highly confidential.
Please note that finalists will be subject to background and reference checks. If you have any questions or accessibility needs, please email info@ctproject.org.
The Connecticut Project is an equal opportunity employer and is committed to building a strong and welcoming team that reflects and includes Connecticut’s diverse and inclusive community. Candidates of all backgrounds, including urban and rural communities, are strongly encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
