Manager, Influencer Marketing - Fenty New Development

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $103,654 - $129,568 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

POSITION SUMMARY 

The Manager, Influencer Marketing will lead the development and execution of Influencer Marketing paid and gifting strategies, campaigns, and initiatives for Fenty New Development. They will oversee and manage all aspects including influencer identification, product and contract management, personalized gifting, event planning, and networking. The incumbent is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling. They will be a strong communicator, as they will need to communicate and balance priorities and requests across multiple projects and cross-functional partners. The dynamic person will have experience in the beauty industry and well-versed in Influencer Marketing, experiential, and digital/social best practices. Requires up to 25% travel.

This position can be located in Los Angeles, San Francisco or New York City.

RESPONSIBILITIES

• Develop and manage end-to-end influencer campaigns including framing the campaign and program strategy, curating talent, negotiating rates, managing contract development, asset management, influencer relations, and performance reporting 
• Responsibly represent the brand and manage relationships with all influencer partners and talent managers
• Manage influencer product and oversee creative development process for personalized mailers (launches and always-on)
• Recommend social content marketing plans to be executed in partnership with influencers
• Develop presentations to communicate Influencer Marketing strategy and plans with the purpose of getting buy-in from leadership and internal/external partners
• Cultivate and apply a keen understanding of the brand’s business and priorities
• Cross-functional collaboration with teams in other areas as needed

REQUIREMENTS

• 5-7 years of experience in principles and practices of Influencer Marketing and social media
• College degree or equivalent experience related to Influencer Marketing/Social/PR

• Min. 2 years of experience in beauty

• Exceptional relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done
• Organized, detail-oriented and proactive
• Superior written and verbal communication skills
• Ability to manage multiple programs and problem-solve in a deadline-intensive environment