Lead, Influencer And Affiliate Marketing

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.
We are looking for a Lead, Influencer and Affiliate Marketing to join Snap Inc's global Small and Medium Customers (SMC) organization. This role will be focused on leveraging partnerships with brands, creators, and Affiliate channels to acquire new SMC advertisers. The Lead, Influencer and Affiliate Marketing will be responsible for building and scaling a strategic, always on influencer/affiliate program. The ideal candidate has strong negotiation skills and a proven track record developing mutually beneficial payment structures and incentives.
Success in this role will come from identifying, managing, and measuring partnerships aimed at growing Snap's SMC advertiser base globally. The ideal candidate is a data-driven marketer who brings directly relevant experience in owning Influencer and Affiliate partnerships - ideally in the B2B space.
What you'll do:

• Define and drive the Snap SMC affiliate strategy, building a pipeline of partners from the ground up
• Partner with finance and legal to develop payment structures, deal terms, and incentives tailored to each partner and initiative
• Collaborate with insights, content, creative, and web teams to create bespoke experiences aimed at scaled advertiser acquisition and ROAS
• Continuously scale influencer pipeline; actively identify, recruit and negotiate new partnerships leveraging your existing relationships and building new ones
• Analyze campaign performance and adjust outreach and efforts based on ongoing learnings
• Synthesize performance data and learnings in Weekly/Quarterly Business Reviews for broader XFN team

Knowledge, Skills & Abilities:

• Experience building and managing Influencer and Affiliate programs, ideally in the B2B space
• Strong familiarity with affiliate/influencer partner payment models and deal terms
• General knowledge of paid and organic user/customer acquisition tactics and conversion funnels as well as paid social advertising platforms
• Ability to synthesize complex data into digestible and actionable insights
• Comfortable with collaborating with a wide range of stakeholders and confident in communication which influences decision making
• Able to read between the lines, anticipate the needs of the business, and make proactive suggestions based on those needs
• Ability to adapt to changing priorities and comfort with ambiguity

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 8+ years experience in Influencer and Affiliate Marketing

Preferred Qualifications:

• Experience or familiarity in working with the media or digital advertising industry
• Existing affiliate and influencer relationships is a plus
• Passion for change, Snapchat, and creativity!

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don't be shy and contact us at accommodations-ext@snap.com.
Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success !
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $126,000-$189,000 annually.
Zone B:
The base salary range for this position is $120,000-$179,000 annually.
Zone C:
The base salary range for this position is $107,000-$161,000 annually.
This position is eligible for equity in the form of RSUs.