Influencer Marketing Assistant

VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women's apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers' lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers' shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love. 

What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds!

The Influencer Marketing Assistant will focus on supporting VICI's Influencer Marketing needs, PR initiatives, and other ad-hoc marketing projects. They will assist the Influencer Marketing Team on carrying out all existing influencer collaborations - both paid and earned as well as aid in expanding VICI's existing influencer talent base. They will collaborate with the social marketing team to support owned media needs, especially as it relates to content creation from influencers. The ideal candidate will have a background in Influencer Marketing, an understanding of the fashion industry, and a proven track record of executing successful influencer campaigns and events. Additionally, the candidate will need to be organized, well-spoken, with a positive, can-do attitude. Attention to detail and clear business writing are also required skills.

INFLUENCER & PR ORDERS

     Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders

     Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion

     Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed

     Owns creation of product request forms for outfit selections via product keys and updating the influencer line sheets per campaign type and focus

     Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information

CROSS-FUNCTIONAL COLLABORATION

     Assists in reviewing influencer content and sharing across all social media platforms; Works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan 

     Partners with the influencer team in sharing product feedback with the merchandising team

 

INFLUENCER PARTNERSHIPS & CONTENT

        Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs

     Reviews influencer content once live to ensure deliverables are met and collect feedback to share with the larger team

     Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives

     Assists manager in mapping out influencer calendar

 

INFLUENCER COMMUNICATION AND RELATIONSHIPS

        Identify and cultivate relationships with relevant influencers, content creators, and bloggers in the fashion and lifestyle space

        Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns

REPORTING

        Helps manager with gathering insights and weekly + monthly reporting on collaboration performance

        Manages campaign building/reporting in platform (i.e., Tribe Dynamics)

        Responsible for compiling key metrics as needed to support Influencer Marketing Partnerships and reporting

 

OTHER

        Supports influencer team with influencer outreach, follow-ups, and confirmations for influencer events, along with other tasks as needed

        Supports influencer team with influencer event execution and assists/attends key influencer events

        Supports other ad-hoc marketing projects (i.e., gifting initiatives, giveaways, influencer collaborations, etc.)

        May perform other duties as assigned in support of the overall success of the company

 

  Competencies:

        Strong communication skills are a MUST!

        Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

        Excellent time management and organization skills; meticulous attention to detail

        Demonstrates a high degree of personal and professional integrity

        Analytical mindset with the ability to track and analyze campaign performance metrics

        Creative thinker with a passion for fashion and an eye for trends

        Proficiency in Microsoft Office Suite, Google Analytics, PowerPoint and Canva

        Experience in event planning and execution is a plus

        Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals

        Strong knowledge of Influencer Marketing trends, platforms (Instagram, TikTok, YouTube, etc.), and best practices.

        Excellent communication, negotiation, and relationship-building skills.

        Ability to work independently, be self-motivated and work effectively in a team environment

        Skilled at communicating clearly both verbally and in writing

        Excellent problem-solving skills: willingness to think out-of-the-box to resolve issues

        Demonstrated knowledge and proficiency with Microsoft (Outlook, Word, Excel, PowerPoint), Mac and Google products and standard applications (Slack, Chrome, etc.)

        Proficient in Instagram, TikTok, and YouTube platforms

        Strong attention to detail

     Works in an indoor office/home office environment

     Available to go in-office 1-2 days a week - cadence is dependent on current initiatives and off-site in-person needs (i.e., events, team travel, etc.)

     Sit for long periods, standing and walking intermittently

     Use office equipment such as computer, mouse, keyboard, printer

     Occasionally lift or pull up to 20 pounds

     Located in Los Angeles, California

     Bachelor's Degree in Marketing or in a related field preferred

     2-3 years' experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry

     Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level

     Strong PC skills are required, including working knowledge of standard MS Office applications and Microsoft Project

 

Expected Hours of Work:  This is a full-time position

$24 - $25 an hour

VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger.