Integrated Marketing Coordinator

Little Sleepies is one the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We are an eCommerce company that specializes in buttery soft pajamas for the whole family and baby & children’s daywear. Our proprietary Lunaluxe™ & Soluxe™ bamboo fabrics are custom-milled for maximum softness and coziness. Driven by creativity, passion and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We’re excited to be doing this, and we hope you will be too. If our mission resonates, we’d love to hear from you!

Role:

Little Sleepies is looking for an Integrated Marketing Coordinator to support our Retention Marketing team with building and managing our outbound customer communications. We’re seeking someone super-organized, proactive, detail-oriented, and highly collaborative—someone who’s eager to dive in and help scale our programs. In this role, you’ll be a key member of the broader Marketing team, using email and SMS marketing channels to engage customers in creative ways, personalize communications with data, drive revenue, and build loyalty and brand equity. Intrigued? Keep reading! 

What you’ll do: 

• Manage day-to-day tasks associated with developing and deploying our email and SMS messages
• In collaboration with members of the Retention and Marketing teams, aid in the production of creative briefs for upcoming Integrated Marketing messages, outlining goals, design considerations, audience segmentation, and testing plans 
• After briefing, partner with the broader team to track the delivery of all necessary assets, including copy, design, and product merchandising selections (making sure we’re sticking to pre-set timelines)
• Develop, QA, and deploy integrated communications through email and SMS channels
• Partner with our e-commerce team to ensure we’re directing consumers towards the most optimal landing page experience
• Compile campaign assets and performance reports to keep stakeholders informed
• Become an expert in our marketing platform
• Develop an intimate understanding of our release cadence as well as how to speak to customers given the frequency of our product drops
• Collaborate cross-functionally within the Marketing team on customer communications and identify opportunities for cross promotion

What you’ll bring to the team:

• Backed by 1+ years of experience in email marketing, preferably with an e-commerce or direct-to-consumer brand or agency
• The proud owner of a bachelor’s degree
• Able to work within a major email service provider (such as Klayvio) and SMS provider (such as Attentive) to set up one-off marketing emails and SMS communications
• Detail-oriented with a creative *and* analytical mindset who loves to share findings and actionable insights
• A quick learner with a genuine interest in improving systems, processes, and our overall email and SMS program 
• Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively in a fast-paced environment
• Experience working with a project management software such as Asana is a plus
• Basic HTML knowledge is a plus
• An excellent communicator—in person, online, via smoke signal!

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories.
• A supportive environment that fosters and encourages new ideas and innovation.
• The opportunity to stock your pajama drawer! Free pajamas when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy.

Benefits:

• Health, dental, and vision insurance
• Paid time off:  vacation, sick, personal days, observed holidays
• Paid parental leave
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Team building activities
• Company-issued computer