Job Description
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary:
Ruggable, a rapidly growing and innovative disruptor in the home goods industry, is seeking a dynamic and experienced Sr. Marketing Director to lead our brand team. The ideal candidate is a driven and creative marketing leader with a deep understanding of the digital and social media landscape and has a keen sense for pop culture. This role requires a passion for the home goods sector and an innate ability to be a trendsetter and compelling brand storyteller. This role will bring our brand strategy to life and will be responsible for Integrated Marketing, product marketing, social media & influencer marketing, PR, and brand campaign execution, with a core focus on driving non-paid traffic and revenue.
This role reports into the Chief Marketing Officer and will work cross functionally with Creative & Production, Digital, Design & Merchandising, Product, and the Ruggable X Partnerships team.
What You'll Do:
- Strategic Brand Leadership: Develop and execute the annual brand strategy, set KPIs, and lead the Integrated Marketing process to help achieve monthly goals. Focus on growing non-paid traffic and revenue..
- Brand Evolution and Awareness: Implement and oversee the new brand evolution and awareness campaigns. Continuously analyze and measure campaign performance, collaborating closely with internal teams for iterations and optimizations.
- Team Management: Directly lead and manage key teams responsible for social media, influencer marketing, public relations, product marketing, and other brand-related activities.
- Brand Consistency: Act as the primary steward of the brand, ensuring consistency and continuity across all consumer touchpoints, including paid media, digital, social, creative, events, influencer partnerships, and public relations.
- Cross-Functional Collaboration: Work closely with internal departments and cross-functional teams, particularly creative, design/merchandising, product, digital, and Ruggable X partnership teams, to develop cohesive strategies that align with the company's overall objectives.
- Calendar & Budget Management: Develop and manage a comprehensive global marketing calendar, ensuring effective collaboration with various cross-functional teams. Set and manage the brand portion of the annual marketing budget.
What You'll Need to Have:
Required:
- 10+ years experience in brand marketing, preferably in a lifestyle category or in the home goods industry
- Bachelor's degree in Marketing, Management, Communication or similar relevant field
- Proven track record in developing and executing successful brand strategies
- Strong leadership skills with experience managing diverse teams
- Entrepreneurial spirit and strong sense of ownership
- Excellent communication and interpersonal skills
- Deep understanding of the current marketing landscape, including digital and social media trends
- Great collaborator and team player
Preferred:
- Deep passion for home goods & interiors
- Natural storyteller and tastemaker
- Experience with SEO and content development
Compensation:
- $200,000 per year median base salary
- An annual bonus percentage that varies based on level of role
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.