Director, Digital Marketing Operations

Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.
IDT is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
This position is part of the Marketing organization located in U.S and will be remote. At IDT, we are one global team. We celebrate our differences, engage in healthy debate, and are inclusive. Together, we accomplish great things
The Director, Digital Marketing leads a marketing team to develop scalable processes and programs that drive Digital Marketing results. They educate and empower integrated marketing campaigns, lead marketing management and deliver actionable insights that drive better business outcomes. This individual will have demonstrated expertise in managing marketing automation programs including Salesforce and Marketo (or similar marketing automation platform) to deliver a lead workflow program for end-to-end ROI reporting. They will have experience delivering programs using segmentation and audience profiling, demand generation capabilities, and marketing attribution modelling.
This is a highly cross functional role requiring both strategic and tactical execution, strong program management, and ability to lead a team. This leader will work closely with marketing, sales, and technical stakeholders to develop processes for a high growth marketing organization and should have exceptional problem-solving skills.
In this role, you will have the opportunity to:

• Improve marketing campaign efficiency. Define, develop, and manage marketing dashboards and reporting for campaign effectiveness in partnership with analytics lead - reports include campaign execution and tracking, budget to pipeline and revenue, marketing automation systems, database health and market segmentation
• Lead the effort to develop a performance-based Digital Marketing organization, focused on improving and building scalable processes and programs to align marketing and sales efforts
• Partner with Marketing, Commercial and Business teams across the company and Corporate, to develop an integrated roadmap for Digital Marketing.
• Continue to evolve funnel analytics dashboards and to foster the partnership with Sales Excellence.
• Manage, build, and optimize our lead workflow programs. This includes lead scoring and routing, campaign creation, and inbound marketing channels, and help ensure a smooth handoff of leads to sales by improving our lead execution, funnel alignment, and sales with sales ops
• Partner with digital operations to improve marketing automation and Salesforce integration to maximize functionality and sharing of data among marketing, sales, and customer service-related systems
• Build input on and maintain a marketing technology stack that meets the needs of the business, is effective in engaging customers, provides scale to our customer communications, and drives efficiencies to hyper-scale pipeline and revenue growth

The essential requirements of the job include:

• 10+ years' experience in a leading Digital Marketing Operations or similar position. Prior experience in Life Sciences or Diagnostics
• Bachelor's degree (preferably in Marketing, Business, or Communication) or equivalent experience
• Advanced user of marketing automation systems and Marketo certification a plus
• Strong working knowledge of marketing functions in Salesforce.com - comfortable with technical conversations with IT, sales ops around Salesforce workflows, objects, and triggers
• Data-driven marketer proficient in A/B testing, conversion rate optimization, and email optimization
• Strong analytical skills and ability to translate complex data sets into concrete business recommendations for marketing and sales, with the goal to optimize revenue-generating investments
• Strong working knowledge of project management tools including Kapost

It would be a plus if you also possess previous experience in:

• MBA in Marketing, Business, or Communications

At IDT we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDT can provide.
The salary range for this role is $160,000 - $180,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Given the essential job duties of this position, the employee is required to be fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation and applicable law.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.