Director Of Product Marketing

At Biz2Credit, we look for individuals who are ready to join a dynamic and innovative fintech company on a mission to change the lending landscape for small businesses. Our values of Collaboration, Responsibility, Empowerment, Disruption, Innovation, and Trust guide everything we do, and our purpose of helping small businesses succeed drives us forward.

As a company, we believe that with the right tools and support, small business owners can achieve their dreams, and we're here to make that happen. That's why we're dedicated to developing cutting-edge solutions, like our Biz2X platform, a fully configurable SaaS solution that leverages artificial intelligence and machine learning to make lending more efficient, effective, and accessible.

But we're more than just another FinTech company. We're a team of individuals who bring their unique personalities, backgrounds, and experiences to work every day. We believe that diversity makes us stronger, and that's why we value a culture that is inclusive and supportive. We're looking for people who are excited about the opportunity to make a difference, who want to work in an environment that is both challenging and fun, and who are eager to bring their whole selves to work.

So, if you're someone who is eager to join a company that is making a real impact, who values a positive and inclusive workplace culture, and who is ready to be a part of a team that is changing the lending landscape, we want to hear from you. Come join us and be a part of something truly special at Biz2Credit.

About the Role

We are seeking a dynamic and experienced Director of Product Marketing with a proven track record in both financial technology and enterprise SaaS. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to drive the adoption of our FinTech and SaaS products among target enterprises.

Key Responsibilities:

1. Market Analysis and Positioning:

o Conduct in-depth market research to identify key trends, competitive landscape, and customer needs within the FinTech and Enterprise SaaS space.

o Define and articulate unique value propositions for our products, differentiating them in the market.

1. Go-to-Market Strategy:

o Develop and execute go-to-market plans for new product launches and updates, ensuring a coordinated and effective approach across channels.

o Collaborate with cross-functional teams, including product development, sales, and customer success, to align marketing strategies with overall business objectives.

1. Content Creation:

o Create compelling and targeted marketing collateral, including product messaging, case studies, whitepapers, and presentations.

o Collaborate with the content team to ensure consistency and effectiveness across all marketing channels.

1. Sales Enablement:

o Work closely with the sales team to develop tools and resources that support the sales process, including pitch decks, product demos, and training materials.

o Provide sales teams with the necessary knowledge and materials to effectively communicate the value of our FinTech and SaaS offerings.

1. Customer Engagement:

o Develop and implement strategies to engage and retain existing customers, fostering long-term relationships.

o Gather customer feedback to inform product development and enhance customer satisfaction.

1. Campaign Management:

o Plan and execute integrated marketing campaigns across various channels, including digital, events, and traditional marketing.

o Monitor campaign performance and analyze metrics to optimize future marketing efforts.

About You

· Bachelor’s degree in marketing, business, or a related field. MBA is a plus.

· Proven experience (10+ years) in Product Marketing, with a focus on financial technology and enterprise SaaS.

· Strong understanding of FinTech industry trends, regulations, and competitive landscape.

· Demonstrated ability to develop and execute successful go-to-market strategies.

· Excellent written and verbal communication skills.

· Ability to work collaboratively in a fast-paced, cross-functional environment.

· Experience in B2B marketing is highly desirable.

· Bachelor’s degree in marketing, business, or a related field. MBA is a plus.

· Proven experience (10+ years) in Product Marketing, with a focus on financial technology and enterprise SaaS.

· Strong understanding of FinTech industry trends, regulations, and competitive landscape.

· Demonstrated ability to develop and execute successful go-to-market strategies.

· Excellent written and verbal communication skills.

· Ability to work collaboratively in a fast-paced, cross-functional environment.

· Experience in B2B marketing is highly desirable.