Developer, Email Marketing

Simon & Schuster has been named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at http://www.simonandschuster.com."
This role can be based in either our NYC or Concord, MA offices and fully remote candidates will be considered as well.
The Developer will preferably come from a direct-to-consumer environment in which email drives acquisition growth. Previous experience with an online subscription business is a plus.
On a broader scale this role is responsible for executing the overarching CRM strategy and managing Salesforce Marketing Cloud and Salesforce AdStudio. Specifically, the role will include managing and optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of assets, regulatory compliance, tracking and deployment of emails, push notifications and in-app messages using our current ESP (Salesforce Marketing Cloud/ExactTarget).
Requirements:
The ideal candidate will have extensive experience with campaign management and analysis in Salesforce Marketing Cloud. Other responsibilities will include:

• Being responsible for the end-to-end production and deployment of emails, push notifications, and in-app messages. (Including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment and campaign reporting)
• Writing custom SQL queries to join data points for customer segmentation
• Managing existing trigger programs (welcome, upsells, reactivation) and building additional programs to support customer lifecycle management and new subscription business
• Identifying and targeting consumer segments to optimize KPIs
• Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
• Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc.
• Creating custom audience for Salesforce AdStudio syndication to third-party ad platforms and leveraging AdStudio functionality in existing journeys
• Tracking and reporting performance of all email campaigns and KPIs; working closely with VP of Marketing to analyze findings, identify trends and recommend a course of action
• Understanding email consumer behavior and provide recommendations to improve strategy

Skills Required:

• Hands-on experience managing email campaigns and delivery through Salesforce Marketing Cloud (will consider other in-depth enterprise level ESP experience.)
• Experience working with Data Extensions and list filtering
• Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices
• Familiarity with Adobe Photoshop and/or Sketch
• Solid understanding of web analytics tools (Google Analytics) and email metrics, benchmarks, and KPIs
• Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
• Ability to work independently or as part of a team in remote locations
• 5 years’ experience working on a direct response marketing team is strongly preferred.
• Salesforce Marketing Cloud Email Specialist certification desirable
• Experience with Salesforce Service Cloud or Salesforce CDP a plus

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.
Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies and eligible solely for the benefits plans thereof. We have updated our Workplace Privacy Notice. If you have questions about data privacy, please contact us here: privacyadministrator@simonandschuster.com

Health insurance, Dental insurance, 401(k), Tuition reimbursement, Paid time off, Vision insurance, Life insurance