Manager Email Marketing

Description

JOB TITLE: Manager Email Marketing

SALARY RANGE: $81,300 - $98,000

HAY POINTS: 466

DEPT/DIV: Customer Experience

SUPERVISOR: Content Director

LOCATION: 2 Broadway New York, NY 10004

HOURS OF WORK: 9:00am - 5:30pm (7 1/2 hours/day)

DEADLINE:March 28, 2024

This position is eligible for telework which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

SUMMARY:

The Email Marketing Manager plays a key role in improving the MTA customer experience. They are responsible for developing the MTAs Email Marketing program, which includes newsletters, customer service alerts, surveys, and transactional emails. The Email Marketing Manager will use their knowledge of industry best practices and strategies (such as list segmentation and automation) to provide customers with targeted, accurate, and helpful information.

A successful occupant will establish the MTA as an Email Marketing powerhouse among global transit agencies.

RESPONSIBILITIES:

• Builds, develops, and maintains the MTAs customer email program.
• Owns and socializes email content strategy, and updates in accordance with industry best practices.
• Produce and execute email campaigns, including building templates, copywriting, asset coordination, QA, A/B testing, and scheduling.
• Maintains email editorial calendar; liaises with web and social teams to ensure coordination around major content initiatives.
• Support various strategic initiatives via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, loyalty, retention, surveys, and transactional emails.
• Reports metrics and campaign performance regularly to key stakeholders and extracts insights from email analytics.
• Ensures integrity of customer data and subscription preferences are honored.
• Onboard stakeholders into the MTAs Salesforce Marketing Cloud instance and lead trainings in the system for new employees.
• Work with IT or vendor technical support to troubleshoot issues and identify/prioritize improvements across the Email Marketing platform.
• Other duties as assigned.

QUALIFICATIONS:

• Proficiency in email customer relation management programs (Salesforce, MailChimp, Constant Contact, etc.). Salesforce Marketing Cloud experience is preferred.
• Strong familiarity with content management systems, such as WordPress or Drupal.
• Strong knowledge of industry best practices, such as A/B testing messages and designs; identifying KPIs and reporting campaign performance; and monitoring spam scores.
• Experience with GDPR, CAN-SPAM, and other email privacy issues.
• Strong writing skills; provide writing samples upon request.
• Ability to balance competing priorities efficiently in a high-pressure environment with little oversight.
• Ability to analyze data and analytics to help inform strategic initiatives and decision-making.
• Flexible worker who collaborates well with peers and fosters a positive workplace.
• High attention to detail and strong organizational skills.

EDUCATION AND EXPERIENCE:

• Bachelors degree in communications, digital marketing, journalism, or a related field.
• 3-5 years experience working in digital content, communications, marketing, or a related field; at least 2 years experience in an email-focused position.

OTHER INFORMATION:

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the Commission).

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.