Email Marketing Manager (Part Time)

Join us for a bright future...Discover where your talent fits best at ALM!
Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry's top talent, offer growth opportunities and provide a fulfilling working environment.
Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events. Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries.
We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes ... big and small.
ABOUT THE TEAM: Creative, dynamic and hardworking, the legal audience marketing team executes strategies that maintain and grow website traffic & social audience for monetization through advertising and marketing services sales. Effective collaborators, we work with internal departments to prioritize initiatives based on revenue needs. Actionable analyzers, we work with the Intelligence team to measure digital ROI and adjust strategies to meet the needs of the business. The team is comprised of several very talented individuals and we pride ourselves on delicately balancing the needs of the business with delivering exceptional user experiences.
ABOUT THE HOURS: This is a Part Time position working 20 hours/week; 5 hours/day; 4 days/week (2 days in office)
WHAT YOU'LL DO:

• Email Marketing & Database Usage
• Increase direct traffic to websites through Email Marketing and consulting on newsletter optimization, focus on engagement and loyalty
• Build email HTML using Dreamweaver; deploy emails via SailThru
• Using ALM's audience database, build audience segments for email deployments
• Adhere to email best practices related to design, messaging, segmentation, and deployment
• Adhere to CAN-SPAM guidelines

Audience Expertise

• Gain an understanding of the legal audiences
  • Demographics, firmographics
  • 1st party data available and how to access in ALM audience database
  • Topics/content that is relevant to audiences
• Define and project audience for large custom programs, digital media RFPs and product development
  • Build models outlining promotions that can be utilized as part of a program and, based on historical performance, how the audience will respond (i.e. what can be delivered). This will vary depending on the program but includes pageviews, impressions, clicks, etc.).
  • Partner with Editorial, Ad Ops and/or Custom Marketing to ensure the models/promo plans you build can be executed.
  • Provide sales team with essential audience data needed for RFPs, custom proposals, etc.

Marketing Campaigns

• Plan and execute marketing campaigns for new and existing products including marketing services programs, job and experts boards, redesigning or launching websites, newsletters, mobile platforms, online features, apps, etc. via not only Email Marketing, but also banner ads, content syndication, social posts and onsite messaging
• Copywriting for all marketing tactics including banner ads, emails, social posts, etc.
• Monitor and analyze the performance of all marketing tactics; optimize based on results
• Work to measure ROI and turn the data into marketing/business strategies and campaigns that meet the needs of the business

Industry knowledge

• Stay up-to-date on the latest trends in all aspects of digital marketing
• Share digital marketing strategies/ideas/tips in team discussions

Other

• Partner with internal teams to optimize audience touch-points across relevant digital channels
• Support for legal events and other projects as assigned and as bandwidth allows

ABOUT YOU:

• Bachelor's degree in marketing, communications, or a business related discipline
• Three to five years of email and digital marketing experience
• Excellent interpersonal skills (communication, listening, verbal)
• Innovative problem-solver who can quickly adapt to changing priorities
• Self-starter with proven record of completing work independently within established deadlines
• Exceptional organizational skills, detail-oriented
• Strong copywriting skills
• Competence executing email, digital and social media marketing tactics
• Working knowledge of HTML, Dreamweaver, MS Excel, GSuite
• Marketing automation software and email list management experience (SailThru a plus)
• Familiarity with web analytics tools (Adobe Analytics a plus)
• Knowledge of legal industry a plus
• Experience in media/publishing industry a plus

Why you should join ALM...

• Generous Benefit Plans for Medical, Vision & Dental Coverage
• 401(K) Plan With Match
• Paid Time Off (Vacation, Personal Days & Sick Days)
• Summer Fridays - Early Office Closure
• Paid Holidays
• Health Savings Account
• Flexible Spending Accounts for Dependent Care & Medical Expenses
• Parental Leave
• Career Development Learning & Training Opportunities
• Educational Assistance
• Employee Referral Bonus
• Employee Recognition Awards
• Short-term & Long-term Disability Coverage
• Flexible Work Schedules

ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.