Cro & E-Commerce Manager

CRO & E-Commerce Manager
Fully Remote

Neon Flux is a data-first brand accelerator that grows brands from various stages into enterprise market leaders to the point of acquisition/transaction. We help our brands design for the future while evolving their existing businesses with our agency's winning combination of expert media buying, creative, and talent. We help deliver scalable solutions for clients regardless of industry.

The CRO & E-Commerce Manager is responsible for developing and executing efficient strategies to drive growth and to deliver a rich digital brand experience for a set of brands. This position is a hands-on role responsible for the management of all aspects of eCommerce initiatives.

Responsibilities

• E-Commerce Strategy Development: Develop and implement tailored e-commerce strategies and campaigns for a set of brands in the portfolio, ensuring alignment with cross-functional partners (Brand, Growth, Creative, Retention). From customer journey mapping to landing page development, QA, and optimization, you’ll also have the ability to impact the product offering and pricing.
• Roadmap & Growth Planning: Create a clear vision and strategic plan for your brands, including conversion modeling, roadmap development, and identifying new opportunities to fuel growth and increase customer lifetime value.
• Conversion Optimization and Performance Analysis: Conduct comprehensive analyses of funnel metrics and user behavior to identify opportunities for conversion rate improvement. Implement A/B testing and other optimization techniques to enhance user experience and boost conversion.
• Cross-Brand Synergy and Best Practices: Facilitate knowledge sharing and the implementation of best practices, fostering a collaborative environment that leverages shared insights for mutual growth and efficiency.

Requirements

• Strategic Thinking and Planning: Ability to develop comprehensive e-commerce strategies that align with each brand’s unique goals across multiple verticals.
• Analytical and Data-Driven Decision Making: Strong skills in analyzing data, user behavior, and sales performance to make informed decisions. Proficiency in using analytics and testing tools such as Google Analytics, VWO, Optimizely, or similar platforms.
• Conversion Rate Optimization Expertise: In-depth knowledge of CRO best practices, A/B testing, user experience (UX) design, and customer journey mapping to optimize website performance and increase conversions.
• Communication: Excellent communication and interpersonal skills to effectively collaborate with clients, understand their needs, and present strategies and performance reports in a clear and compelling manner.
• Technical Proficiency: In-depth knowledge and hands-on experience with popular e-commerce platforms such as Shopify (Plus preferred). Comfortable manipulating data from web analytics tools (MixPanel, GA4, Amplitude or similar) and BI tools (Looker, PowerBI). Hands-on experience implementing A/B and multivariate tests.
• Adaptability and Problem-Solving: Being adaptable to the fast-paced agency environment and proactive in solving problems as they arise, ensuring smooth operation of e-commerce initiatives.
• Seasoned eCommerce professional with 5+ years in eCommerce management.
• Experience in CPG, DTC, Consumer SaaS or associated field is a must.
• Bachelor’s degree preferred.

Benefits

• Unlimited PTO

• Medical, dental, vision, and life insurance
• Professional development reimbursement
• Wellness reimbursement
• Work with incredible people and grow in your career