Company

Costa FarmsSee more

addressAddressMiami, FL
type Form of workFull-Time
CategorySales/marketing

Job description

DUTIES

Insights & Analytics:

· Understands brand/category dynamics in addition to consumer purchase dynamics.

· Manages channel conflict and monitors marketplace nuances.

· Tracks digital shelf to identify new ways to drive brand engagement.

· Influences CMI and brand teams to drive inclusion of e-commerce in insight development.

Go-to-Market:

· Collaborates with the Omni Marketing and Content Production teams to establish brand presence through effective content development and management: brand pages, PDPs, promotional assets briefing, among others.

· Informs cross functional cohort of digital shelf best practices.

· Support the manager with white space opportunities.

· Responsible to prepare sales report and inform back the performance of Costa Farms skus.

Financials:

· Provides commentary to finance for monthly close process.

· Assists in trade spend management.

· Understands impact of innovation to customer P&L.

· Support the manager with promo pricing and analysis of profitability.

Presentation Skills:

· Support the manager on the creation of selling stories to educate/influence division counterparts on best practices and marketplace trends.

· Collaborate with the manager by pulling data from platforms on the development of customer presentations, including monthly e-tailers reports, advertising postmortem, promo analysis, among others.

Customer & Consumer Understanding:

· Understands the role of the retailer in the consumer shopping journey.

· Pinpoints and responds to shifts in consumer shopping behavior.

· Educates brand on the needs of the retailer for product and commercial innovation.

· Creates selling story to align brand and retailer strategies with the consumer at the forefront.

 

QUALIFICATIONS

· Bachelor's degree (emphasis in business, marketing, e-commerce or related field), MBA preferred.

· 5+ years of sales, or marketing experience (marketing operations, brand management, account management, trade strategy, or channel management) with at least 3 years in an eCommerce focused role with a portion of the time working on Amazon.

· Strong project management skills, self-motivated with a strong work ethic and exceptional drive for results and the ability to thrive in a fast-paced environment and lead cross-functional teams

· Analytical skills. Must be able to triangulate data sources to develop actionable insights and recommendations to educate and influence key stakeholders.

· Proactively identifies marketplace trends and shifts in consumer shopping behavior.

· Must be a creative thinker and solution oriented.

· Experienced with Order Management platforms, Smartsheets, Hubspot, e-retailers’ portals.

 

COMPETENCIES & TECHNICAL SKILLS

List the competencies that a qualified candidate should have for this role:

· Indoor plants knowledge

· Interpersonal Savvy

· Excellent computers skills (pivot table, excel, ppt, Canvas)

· Instills Trust

· Self-Development

· Manages Ambiguity

· Being Resilient

· Situational Adaptability

· Manages Complexity

· Outstanding communications skills.

· Planning skills

Refer code: 8033509. Costa Farms - The previous day - 2024-01-31 04:43

Costa Farms

Miami, FL
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