Content Marketing Specialist

Eskaton is a nonprofit senior services provider serving Northern California’s older adults for over 55 years. With over 1,700 employees and 28 communities and services in Northern California, Eskaton is a great company to join and build your career.

Certified in 2022 as “A Great Place to Work,” Eskaton genuinely cares about the financial security, health and well-being of their staff members. In addition to competitive pay and comprehensive benefits including a 401K retirement fund matching program, Eskaton employees appreciate knowing their work makes a real difference in the community and in the lives they touch.

At Eskaton, being inclusive is one of our core values. This means that we celebrate diversity and equity for all who live and work with us, building a culture of belonging and community across the aging spectrum.
Our Benefits include but are not limited to...

• Competitive Health Plan, including dental and vision coverage
• Company paid life insurance
• Wellness programs
• Employee Assistance Program
• 401K with Company Match Retirement Program (Minimum eligibility requirements apply)
• Paid Time Off programs
• Voluntary benefits & supplemental insurance available

This position is eligible for Eskaton's health benefits package the first of the month following 60 days of employment and Paid Time Off benefits program after 90 days of employment.

Position Summary:
The Content Marketing Specialist will be responsible for creating, developing, and executing comprehensive content strategies that effectively communicate and promote Eskaton's mission and services. This role encompasses producing diverse content forms including digital marketing materials, social media content, website updates, press releases, blogs, and other creative content as needed. The specialist will work closely with various teams to develop innovative ideas, enhance brand visibility, proof and edit content, and assess user engagement to ensure effectiveness and alignment with organizational goals.

The starting salary for this position ranges from $67,704 to $85,488 annually. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.

Position Responsibilities include:

• Develop and execute a comprehensive content strategy that aligns with Eskaton's branding and marketing goals.
• Create engaging, multi-format content including emails, social media posts, website copy, blog articles, video scripts, press releases, and print materials.
• Ensure all content is clear, compelling, and grammatically correct, reflecting Eskaton's brand voice and standards.
• Collaborate with Web and Social Media Managers in content creation and management; occasionally assume responsibilities of these roles as needed.
• Support Community Outreach initiatives with creative content for brand awareness and educational campaigns.
• Work with agency partners to identify keywords and strategies to boost engagement and lead generation.
• Conduct content audits to identify gaps and opportunities for enhancement.
• Assist in managing department projects and support the Communications team in various tasks.
• Stay current with trends in Content Marketing, copywriting, and digital media strategies.

Qualifications

Education:
Bachelor’s degree in Marketing. Communications, English, Journalism, Advertising, or related field preferred. Minimum 3 years’ experience in content creation, marketing and/or copywriting.

Job Knowledge:
Proven experience in Content Marketing and copywriting. Familiarity with content management systems, SEO, SEM, social media platforms and keyword research tools. Excellent organizational, time-management, analytical and collaborative skills. Strong marketing and communication abilities.

The final candidate must successfully pass Eskaton's post offer, pre-employment testing which includes a criminal background check, drug test, COVID test, TB screen test and health screen.

Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.