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Form of work
SalaryWe are seeking a talented Senior Content Specialist to join our Brand Marketing team. The ideal candidate will have a strong command of writing, editing, and SEO best practices so they can craft compelling content that provides value to our audience, amplifies our brand message across various channels, and enhances our search engine visibility. This role will report to the Senior Director of Brand Marketing and will be pivotal in enhancing our online presence, driving organic traffic, and positioning Planet DDS as the partner in growth for dental practices across the United States.
This is a hybrid role working 2x per week out of one of our office locations (Irvine, CA | Phoenix, AZ | Atlanta, GA | Akron, OH)
Job Duties
- Create high-quality, SEO-optimized content, thought leadership, and other marketing copy tailored to our target B2B audience’s needs to increase web traffic and brand awareness including blogs, emails, newsletters, press releases, sales enablement materials, and website copy.
- The Senior Content Specialist will collaborate with marketing team members, other departments within Planet DDS, and outside agencies and contractors to ensure brand consistency in style, quality, and tone of voice for all content.
- Stay abreast of dental industry trends, innovations, and news to produce timely, relevant, and informative content for our audiences.
- Manage SEO optimization for our website, monitor and analyze SEO performance, adjusting strategies as needed to implement the latest SEO strategies, including keyword research to increase website ranking, visibility, and traffic.
- Use ClickUp to plan, track, and manage content calendar and projects to ensure timely delivery with marketing goals.
- Must thrive in fast-paced environments and has a “can-do” attitude. A friendly, self-motivated, critical thinker with excellent writing skills will fit in well with our dynamic team.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, Communications, English, or a related field.
- 4+ years of prior Content Marketing and writing experience in SaaS, B2B, or healthcare industries and has strong experience creating content across various channels, a deep understanding of SEO strategies, and experience managing content calendars and projects.
- Proven experience as a content writer or similar role with excellent writing, editing, and proofreading skills and a strong portfolio of published work.
- Knowledge of the dental industry or a strong willingness to learn.
- Strong understanding of SEO principles and strategies.
- Experience with SEO tools (e.g., SEMrush, Ahrefs).
- Experience working with project management tools such as ClickUp.
- Experience working in WordPress.
- Strong sense of ownership and pride in your performance and its impact on the company’s success.
- Excellent organizational and time management skills with the ability to prioritize and manage multiple tasks effectively.
PLANET DDS CORE IDEOLOGY
Why are we here?
Unleashing dentists and their staff to focus on patient care.
Where are we headed?
In the next 5 years, Planet DDS will remain the leading provider of cloud-based technology solutions in North America, expanding to serve more than 25,000 dental practices.
How do we get there?
To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values:
Collaborative – Working independently and across teams, we create scalable solutions to enable company growth
Empathetic – We are educated on the experience of our customers and feel vested in their success
Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes
Trustworthy – We operate with integrity and honest, making promises we know that we can keep
Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders
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