Marketing Content Specialist

Description
Position Summary:The Content Specialist role will help take Bay Alarm's marketing to the next level by producing content, creative assets, and customer communications while working alongside in-house and agency resources. The ideal candidate has a passion for copywriting and copyediting and is experienced in producing content and creative in various mediums. The ideal candidate for this role will outstanding communicator, project manager, and collaborator.
Responsibilities

• In partnership with our digital agency, write and produce content for BayAlarm.com, including web pages, landing pages, and blogs.
• Manage Bay Alarm's external accounts where we post content, including social media, YouTube, Wistia, Vimeo etc.
• Work with our social media contractor to create or repurpose organic content for LinkedIn, Instagram, and Facebook.
• In partnership with other marketing specialists, internal SMEs, and design contractors, produce sales enablement materials, marketing collateral, and customer stories.
• Alongside the marketing team, manage the visual and verbal brand; conduct brand reviews with team on materials as needed.
• Help execute campaign tactics in various marketing channels, including websites, email, sales collateral, social media, and advertising.
• Help produce a variety of creative assets in support of campaigns, including videos, digital ads, billboards, etc.
• Execute against existing customer outreach campaigns, audit existing communications, and intake requests for new communications.
• Write, edit, and review external-facing letters, emails, landing pages, and presentations as needed.
• Work with marketing manager, other specialists, requestors, agencies, and vendors on executing customer communication campaigns, including webinars, mailers, and emails.
• Write or review marketing department communications to the broader organization.

Qualifications

• A degree from a 4-year college or equivalent is required.
• Passionate about writing, editing, and the creative production process.
• Experienced in working with SMEs, designers, and contractors to produce content.
• Skilled in project management. You know how to build and work towards a project plan.
• Excellent verbal and written communication skills.
• Minimum 2-4 years working on a marketing team, either in-house or at an agency.
• Experience creating content and assets in various mediums: print, digital, video etc.
• Highly motivated and positive team player with excellent time management skills.
• Strong project management and collaboration skills, focusing on attention to detail.
• Ability to work autonomously, multi-task, and meet deadlines under pressure.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• A copyediting certificate or similar preferred
• Experience working in print production preferred
• Experience working in Adobe Creative Suite, Canva, and HubSpot preferred
• Strong opinions on the Oxford comma, parallel structure, and passive voice preferred

Physical Requirements and Working Conditions

• Frequent standing, walking, talking, listening, working at a computer and travel.
• Occasional sitting, climbing or balancing, stooping, crouching, kneeling and crawling.
• Occasional lifting/moving up to 25 pounds.
• Motor vehicle driving vision and computer usage vision required.
• Close, distance, color, depth perception and focusing vision required.
• Noise level is usually moderate.
• Valid driver's license and a clean driving record required.
• Final applicant will need to have the ability to pass a pre-employment screening process.

Join the Bay Alarm Family!
Come start or advance your career at Bay Alarm, the nation's largest independently owned security company. We prioritize internal growth for our employees and offer outstanding promotional opportunities. As a family-owned company we value work life balance. 15% of our employees have been with Bay Alarm for 15+ years! Work locally and make a difference in your community at one of our 16 branch locations across California, Arizona, and Washington.
All positions support Bay Alarm in our commitment to being our best at every opportunity, providing the expertise, technology, personalized service and support to keep our customers and their valuables safe.
We offer comprehensive benefits; medical, dental, vision, life insurance, and 401(k) with company match.
Bay Alarm is an Equal Employment Opportunity (EEO) employer. We value diversity and inclusion and strive to make every employee's experience here enriching.
Highlights Include:

• Alarm System Purchase Plan and Employee Discounts
• Benefits; medical, dental, vision, life insurance, long term disability
• Vacation, Sick Time, Holidays, Bay Alarm Days
• 401(k) with a company match
• Employee Referral Bonus Program
• Flexible Spending Account
• Employee Assistance Program (EAP)
• Education Reimbursement
• Family Scholarship Programs
• Employee Resource Groups
• Community Service Programs

Check out this video to get to know more about Bay Alarm!