Vp Of Marketing

Company: PassPass

Position: VP Marketing

Compensation: Base Salary, Stock, Performance bonus with an OTE between $150K-$200K

Reports to: CEO

PassPass is building a global discount marketplace. We are building a powerful marketplace that will enable 100’s of millions of consumers to save money and millions of businesses to build additional subscription revenues.

Our Mission

To keep every business in business.

Our Vision

A world where consumer savings contribute directly to the prosperity of businesses.

Our Core Values

Purpose

We work with purpose to positively impact people, businesses and communities

Pioneer

We are unafraid to explore new territory

Pass-It-On

Success shared is success multiplied, that’s a Win-Win

The Role

We are seeking a highly intrinsically motivated, smart and hungry marketing leader to join our team. As the VP of Marketing, you will be responsible for creating and executing our global and local marketing plans including our Brand Marketing, Field Marketing and Demand Marketing motions.

Responsibilities

Brand Marketing: We seek to build a recognizable, indelible global brand that resonates with consumers. You will work closely with company leadership and founders to develop the brand voice and be a proper steward of the brand promise to all constituents internally and externally

Field Marketing: We seek to build a global marketplace, thus, you will work to develop a field marketing strategy to support our sellers, affiliates and partners on a local level at global scale. This includes digital and physical world solutions and strategies.

Demand Marketing: Our head of Marketing will be responsible for growing and delivering demand to the PassPass Marketplace on the consumer, affiliate and business sides

Internal Marketing: You will be responsible for creating internal marketing communications to engage our employees and contribute to our culture which is mostly remote

Additional Responsibilities

• Strategic Marketing Leadership:
• Develop and execute a comprehensive marketing strategy that aligns with the company's ambitious growth objectives, leveraging market research, competitive analysis, and consumer insights.
• Craft compelling value propositions and messaging frameworks that resonate with our target audiences, positioning our marketplace as the go-to destination for consumer discounts.
• Brand Building and Positioning:
• Establish and elevate our brand identity, ensuring consistency across all marketing channels and touchpoints.
• Drive initiatives that increase brand awareness, affinity, and reputation in the marketplace, positioning us as leaders in the consumer discounts space.
• Growth and User Acquisition:
• Design and implement scalable growth marketing strategies focused on user acquisition, conversion optimization, and customer retention.
• Leverage a mix of channels, including digital marketing, content marketing, social media, and performance marketing, to drive traffic, engagement, and conversions.
• Data-Driven Marketing:
• Utilize data analytics and metrics to guide marketing decisions, continually optimizing campaigns for maximum effectiveness and ROI.
• Establish KPIs and benchmarks to measure and report on the performance of Marketing initiatives, adjusting strategies as needed to meet business goals.
• Partnership and Business Development:
• Identify and cultivate strategic partnerships that enhance the marketplace's value proposition and expand our reach.
• Work closely with sales and business development teams to align marketing efforts with partnership opportunities and revenue goals.
• Team Leadership and Development:
• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Provide mentorship, guidance, and professional development opportunities to team members, ensuring they have the skills and resources needed to succeed.
• Cross-Functional Collaboration:
• Collaborate with product, sales, and customer service teams to ensure a cohesive and integrated approach to market entry and expansion.
• Contribute to product development and innovation by bringing consumer insights and marketing expertise to the table.
• Market Intelligence:
• Keep a pulse on industry trends, consumer behavior, and competitive landscape to inform strategic decisions and identify new opportunities for growth.
• Utilize insights to anticipate market shifts and position the company advantageously.

Qualifications:

• We are looking for someone that is Hungry, Humble and Smart
• You must be willing to work more than 40 hours per week, we can’t win with a standard 9-5 mindset
• We want to find someone who has specific experience building a marketplace in the early to mid stages of growth
• We like growth hackers that can be visionary, but can also get into the weeds as an integrator and get the job done
• We like scrappy, gritty people
• We like people with a strong sense of purpose and motivation to be great
• We think it is okay to have a healthy motivation to become wealthy and a strong will-to-win
• You must be a relationship builder
• You must understand the power and importance of a consumer brand and how to build and protect it
• You must have a hunter mentality and not be satisfied with your last win
• You must be a learner, have a high degree of self confidence but always willing to take feedback, even if it is critical and learn how to improve
• You must be someone that doesn’t give up easily and can handle change and some turbulence
• You must be someone that can “Do” not just “Say”
• You must be creative with an Excellent eye for design
• You must be able to work with strong leaders and speak your mind in a professional manor
• No assholes
• Ability to work through difficult situations and handle high stress, problem solving and working to get the job done even if it means sacrificing
• Must be a powerful relationship builder and networker
• Critical thinking is important, ability to think outside the box to find solutions to challenges and get things done
• Excellent communication and interpersonal skills, with the ability to engage and negotiate effectively with business partners and stakeholders.
• Should not need corporate motivation, should be intrinsically driven to pursue and have success in all aspects of life

What We Offer:

• A dynamic and challenging role in a global marketplace with significant growth potential
• The opportunity to work with an extremely talented team, dedicated and mission driven team, committed to success and growing through focused determination
• The opportunity to be a part of the next great American success story
• The opportunity to build your legacy as a first 20 employee/partner at a company with an incredible team, product, mission and vision
• A $500 Billion dollar marketplace you can attack (unlimited growth potential)
• Salary and benefits package
• Explosive ongoing recurring profit sharing income
• Merit based growth and a team like environment (best person for the job and the better you perform, the more you earn
• Stock options may be earned

Job Type: Full-time

Pay: $100,000.00 - $200,000.00 per year

Schedule:

• Monday to Friday

Work Location: Remote