St. Louis, Mo - Marketing Specialist

Marketing Specialist at DiningRD

Overview:

DiningRD is seeking a dynamic marketing professional with a focus on implementing creative strategies to increase exposure, generate qualified leads, and drive business. DiningRD serves the senior living industry with consulting dietitians and powerful foodservice software (SaaS).

Responsibilities:

· Lead Generation: Target lead generation within an existing client base for add-on services as well as developing new sales leads to feed the sales pipeline.

· Content Creation: Build our online presence through regular content posts, social media platforms and optimized website content

· Social Media Strategy: Analyze and report on the performance and efficiency of campaigns; develop and monitor strategic marketing initiatives

· Communications: Coordinate mailing lists and establishing contacts

· Agency Collaboration: Work with external agencies and vendors (writers, designers, etc.) as required

· Market Research: Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership

· Graphic Design: Develop and create marketing materials, such as sales and product collateral, ensuring brand guidelines

· Sales Collateral Development: Write, proofread, and edit creative and technical content across different mediums

· Channel Partners: Collaborate directly with integration partners on marketing campaigns to drive revenue opportunities.

· Web Management: Maintain the corporate website with updates and changes

· Events Coordination: Plan and manage trade shows, conferences, events, and meetings

Qualifications:

· Bachelor's degree in marketing, Communications, Graphic Design, or related field.

· Marketing experience with a SaaS Company or Marketing a SaaS product

· Strong intellect with problem-solving and analytical skills

· Experience with SEO, Social Media Platforms, WordPress, Microsoft Office, Canva

· Has an eye for design and detail

· Excellent communication and presentation skills

Position reports to Vice President, Sales & Marketing

Salary Range: $70,000+ depending on experience.

Location: Fully remote