Digital Marketing Specialist

REPORTS TO: Associate Director, Digital Engagement

POSITION SUMMARY:

The Digital Marketing Specialist is responsible for developing and managing content on the SLSO’s digital platforms, including email, web, app, and social initiatives. This role develops and implements strategies to increase brand awareness, grow and engage audiences, and deepen patron loyalty.

Reporting to the Associate Director of Digital Engagement, the Digital Marketing Specialist collaborates with the marketing team and other departments to create high-quality content that aligns with the SLSO’s goals, values, and brand identity. The Digital Marketing Specialist supervises the online purchasing environment and contributes to email marketing initiatives.

The successful candidate has a strategic and creative mindset, an understanding of Digital Marketing tools and trends, and the ability to execute patron-centric web updates and email campaigns that drive a user-focused experience.

FUNCTIONS OF THE JOB:

· Manage email marketing strategies based on purchasing triggers, including creating and executing pre- and post-concert patron emails, abandoned cart reminders, lead nurturing, etc.

· Manage TNEW environment for online ticket purchasing, including ensuring timely and accurate website updates when communicated, event on sales, supporting online ticket sales, etc.

· Manage app development and updates, including publishing new concerts, identifying opportunities for push notifications, and brainstorming new ways to better patron experience using this platform.

· Assist with the management of the organization’s website, slso.org, managed via WordPress.

· Assist with the development and execution of organic and paid social media campaigns, including content creation, scheduling, copywriting, comment monitoring, brainstorming, etc.

· Manage and maintain online listings and review sites such as Yelp, Google Business, etc. And leverage user feedback on these sites to promote the SLSO.

· Support the organization’s reputation management by monitoring online feedback through social listening and identifying opportunities and threats in the social media and digital space. Determine if response is necessary and respond appropriately if needed.

· Maintain a consistent look and feel throughout all digital platforms ensuring that all media meet established content and branding standards.

· Develop influencer marketing relationships and grassroots efforts to broaden reach to new audiences.

· Support audience development initiatives designed to attract and retain younger audiences.

· Monitor digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.

· Support success of team-wide promotions through various digital platforms.

· Perform concert duty as required. Serve as Marketing representative at promotional events as needed.

REQUIREMENTS:

· 1-3 years of experience in Digital Marketing and social media management with a proven track record of growing and engaging online audiences; experience in the arts and culture industry preferred.

· Bachelor’s degree or equivalent combination of education and experience.

· Strong understanding of social media platforms, trends, and analytics, and ability to use data to drive decision-making.

· Experience managing website content using content management systems such as WordPress and familiarity with Google Analytics. Knowledge of TNEW a plus.

· Excellent writing, editing, and communication skills, with the ability to create compelling and engaging content; an eye for design, detail, and accuracy.

· Ability to work independently and collaboratively, managing multiple projects and deadlines in a dynamic and fast-paced environment.

· Self-starter with abundant curiosity, creativity, willingness to lean into innovation, and eagerness to learn and grow.

· Cultural competency with a diverse group of artists, staff, and community stakeholders.

· Experience with paid social media advertising and content creation tools, such as Adobe Creative Suite, CapCut and Canva preferred.

· Commitment to the mission of the St. Louis Symphony Orchestra and the arts; knowledge of orchestral music and the performing arts a plus.

· Ability to work approximately 2-3 evenings or weekend days a month at events.

About the St. Louis Symphony Orchestra

Celebrated as one of today’s most exciting and enduring orchestras, the St. Louis Symphony Orchestra is the second-oldest orchestra in the country, marking its 144th year with the 2023/2024 season and its fifth with Stéphane Denève, The Joseph and Emily Rauh Pulitzer Music Director. Widely considered one of the leading American orchestras, the Grammy® Award-winning SLSO maintains its commitment to artistic excellence, educational impact, and community collaborations—all in service to its mission of enriching lives through the power of music.

The core of the SLSO’s artistic foundation is its dynamic partnership with Denève, whose energetic musicianship, visionary storytelling, and collaborative spirit have created stronger connections with local and visiting artists, as well as advanced the SLSO’s role as a leader in music education. The SLSO musical family also includes two resident choruses: the St. Louis Symphony Chorus, founded in 1976, performs choral-orchestral music from the Baroque era to today; and the St. Louis Symphony IN UNISON Chorus, founded in 1994, focuses on the performance and preservation of music from the African diaspora. The St. Louis Symphony Youth Orchestra, founded by Conductor Laureate Leonard Slatkin in 1970, is the region’s premiere training orchestra for high school and college students.

In March 2023, the SLSO broke ground on a 65,000-square foot expansion and renovation of the orchestra’s home, Powell Hall—the first major renovation project at the historic Grand Center building since it became the SLSO's permanent home in 1968. Led by the internationally acclaimed architecture firm Snøhetta, the project will transform the audience and artistic experience while protecting Powell Hall's historic character and celebrated acoustics, creating a state-of-the art center for community, innovation, and powerful music experiences. While construction is underway, the SLSO will perform throughout the community. The revitalized Powell Hall will open in 2025 to coincide with the building's centennial.

An integral part of the vibrant St. Louis community, the SLSO enjoys a long history of robust and enduring artistic collaborations with individuals and organizations locally and around the world. Orchestra musicians share dozens of education and community performances throughout the region each year at medical facilities, places of worship, community centers, and schools. For 20 years, the St. Louis Symphony Orchestra: Live at the Pulitzerseries has highlighted today’s leading musical voices through innovative performances in collaboration with, and reaction to the exhibitions at, the Pulitzer Arts Foundation. The SLSO has served as the resident orchestra for Opera Theatre of Saint Louis for more than 45 years. The orchestra also continues to foster new artistic collaborations, including a chamber music collaboration with The Sheldon in 2023/2024, as well as regular partnerships with The Muny, The Big Muddy Dance Company, the Saint Louis Art Museum, and others. Beyond the St. Louis region, the SLSO's impact is realized through Saturday night concert broadcasts on St. Louis Public Radio and Classic 107.3, acclaimed recordings, regular touring activity, and a digital portfolio that includes a robust online education platform with curriculum materials, interactive programs, activities, and learning opportunities for all ages.

Since the arrival of Marie-Hélène Bernard as President and CEO in 2015, the SLSO has aligned its mission to make music more accessible, while fostering a culture welcoming to all. Building on its momentum, the SLSO serves as a convener of individuals, creators, and ideas, and is committed to building community through compelling and inclusive musical experiences. As it continues its longstanding focus on equity, diversity, inclusion, and access, the SLSO embraces its strengths as a responsive, nimble organization, while investing in partnerships locally and elevating its presence globally. For more information, visit slso.org.