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Form of workOtter Products is looking for a Sr. Digital Marketing Manager to join our Digital Marketing team. This position can be based in Fort Collins, CO or can be based 100% remotely in the US.
A subject matter expert on all things digital, the Sr. Digital Marketing Manager will lead paid media strategy (search, social, display, native, programmatic, OOH, etc.), set Key Performance Indicators (KPIs) and report on campaign performance for assigned brand(s) in partnership with media agency of record across multiple Otter Box Products and Channels of business. In this role, you will maintain ownership of all aspects of program management, including, but not limited to, helping to define planning parameters, budget requirements, target audience definition and much more to ensure a data-driven strategic media mix is developed and executed to achieve business goals. As the Sr. Digital Marketing Manager, you will work closely with core internal business functions, including Product, Sales and Digital Marketing, IT, and Analytics teams, as well as, external agencies. To succeed in this role you will recognize the future of "brand" initiatives is a complex component, but know that our brand is intended to be at the core of the organization.
About Otter ProductsOtter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.comResponsibilities- Plan and execute multi-platform Digital Marketing campaigns (paid search, display, app, video, shopping, audio, retail/marketplace advertising and more) with agency support.
- Demonstrate a deep understanding of the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well-developed proactive recommendations to achieve longer-term marketing goals and objectives. Understand and analyze the effect of media on both online and offline sales via Otter Box channel partners, as well as Otterbox.com.
- Develop and manage the annual Digital Marketing calendar and budget.
- Assist with mentoring and developing other Marketing Managers, in all areas of marketing
- Communicate the progress and performance of marketing programs to the leadership team throughout the year.
- Evaluate all agency recommendations to ensure campaigns ladder up to organizational goals.
- Proactively lead or contribute toward media investment modeling to help forecast results of campaign investments.
- Own, manage and develop vendor/platform relationships (Facebook, Google, Snap, Twitter, TikTok, etc.).
- Track campaign results through reporting, analysis, and recommendations.
- Maximize overall revenue potential by developing initiatives to support new channel, product, and customer opportunities.
- Provide data-based analysis and recommendations for allocation of media spend across online channels.
- Facilitate/conduct return on ad spend analyses in partnership with internal teams.
- Investigate, implement and test new tools and capabilities across digital media -- i.e. attribution solutions, video, mobile, etc., in partnership with internal teams and agencies.
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
- Work across the technical and business spectrum to get new digital programs set up and executed -- working in partnership with agencies and internal teams.
- Support and educate broader cross-functional teams by providing key digital-led consumer and competitor insights (search trends, audience performance, media consumption habits, share of voice/spend/impression, etc.), technical support for tagging/tracking/measurement, creative best practices as well as ongoing education on the role of Digital Marketing and the strategic thinking behind a particular media mix or plan
- Proactively recommend ways to better scenario plan, execute, optimize and measure marketing investments in the ever-evolving data privacy landscape.
- Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
- Other duties as assigned
- Bachelor's degree in marketing or equivalent is required
- Minimum of six years of experience in Digital Marketing and executing campaigns is required
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns is preferred
- Solid knowledge of website analytics tools (i.e., Google Analytics, NetInsight, Omniture, WebTrends, etc.) is preferred
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EEOOtter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.For US Based Roles Only - Compensation Range MinimumUSD $81,000.00/Yr.For US Based Roles Only - Compensation Range MaximumUSD $110,000.00/Yr.Additional Total RewardsProfit Sharing Program Eligible, Benefits Eligible - Full Time- check out otterproducts.com/careers/why for more infoEmployment Type: FULL_TIME
