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SalaryBrand:
Bagel Brands At Bagel Brands (Einstein Bros. Bagels, Bruegger’s Bagels & Noah’s NY Bagels) we believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.
Bagel Brands is currently searching for a Associate Manager of Digital Marketing to join our Brand Marketing team! The Associate Manager, Digital Marketing is a key contributor in the digital and website marketing efforts for all four Bagel Brands
We offer full benefits (Medical, dental, vision, HSA/FSA, disability, life insurance), bonus eligibility, 401k+ company match, self-managed PTO, tuition reimbursement, adoption assistance, EAP, and more! This position is a hybrid remote position (our corporate office located at I-25 & Colorado Blvd. in Denver). We are targeting $70,000-$80,000 base salary with annual 10% bonus potential.
Position Mission:
This individual leads the day-to-day management of our guest-facing websites & online listings across our brand portfolio in support of increasing our overall digital presence and sales. They will be the primary owner for company, franchise, & license bakery listings, managing through opportunities for accuracy, improving listing reach, and simplifying the guest journey from search to checkout. They will also assist the Senior Manager, Website & eCommerce in executing our strategy and vision for Bagel Brands Digital Marketing, including ensuring accurate, aligned, & optimized journeys across the digital ecosystem, leveraging best-in-class SEO, supporting all webpage management and updates, and mapping customer journey flows for new and current Bagel Brand customers.
This individual will need strong analytical and reporting skills, to bring forward opportunities to Marketing Leadership team that can drive increased traffic & transactions across our brand’s digital ecosystem.
Responsibilities Include, but are not limited to:
Digital / Website / eCommerce
- Own management of all company, franchise, & license digital listings, leveraging current listing aggregation software, to ensure accuracy, alignment with business priorities & objectives, and to garner maximum audience reach.
- Lead New Store Opening (NSO) digital owned-channel support, including creation of online listings, development of NSO supporting web pages, and SEO in support of driving strong sales results upon opening.
- Lead relationship with Listing & SEO agencies to ensure effective & efficient use of all contractual agreements and resources.
- Drive digital sales through improving search rankings by implementing On/Off Page SEO best-practices including, but not limited to: updating alt tags, keyword research, adding SEO components into Word Press, conducting A/B testing, SEO competitor audits, and performing updates on existing website pages.
- Ensure consistent and accurate management of all digital menu spaces, including Online Ordering platforms, Website, App & 3rd Party Delivery menus, including being the primary point-of-contact Menu Merchandizing team.
- Lead continual implementation of ADA compliance standards & fixes to WCAG 2.0 AA standard.
- Be a part of the team that’s counted on to be the experts in utilizing and driving Digital Marketing efforts that result in Bagel Brand’s continued success in growing this area.
- Support the Senior Director of Website & eCommerce on day-to-day operations and management of all 4 Bagel Brands digital and app programs including:
- Assist with all aspects of Digital Marketing ensuring successful achievement of all key performance indicators. This includes new customer acquisition, conversion and retention for all digital channels including desktop, mobile web and our rapidly growing mobile apps across search, display, app, and web.
- Monitor & optimize websites for traffic and transaction growth YoY.
- Work closely with marketing team to ensure active promotions and campaigns are represented digitally up to brand & ADA standards.
- Execute best-practices across the brand portfolio digital ecosystem to increase overall digital sales growth.
- Support future eCommerce channel launches across brand portfolio.
- Develop & deliver reporting that facilitates guest-forward insights that can be leveraged to drive digital transactions.
- Collaborate with Marketing and IT teams to redesign, update, and optimize the content for better traffic and customer experience leading to conversion and incremental revenue.
- Keep up with the rapidly evolving technologies and capabilities within the digital and social media marketing worlds.
- Assist with recommending changes as required based on ongoing monitoring of performance.
Reporting and Analytics
- Support the analytical framework that measures and tracks our performance including selection of marketing tools.
- Work with the data science team to build and monitor tracking mechanisms for Digital Marketing performance.
- Create overview decks and materials to provide updated performance on digital sales campaigns and evergreen executions.
Required Knowledge, Skills & Abilities:
Education / Training / Experience:
- Required:
- Bachelor's or associate degree in marketing, Finance, Business Administration or related field.
- Minimum 2 years of recent experience in Digital Marketing.
- Project management experience and ability to manage multiple projects at one time.
- Experience working at or with a digital agency and creative teams and utilizing project management tools.
- Multi-unit retail experience required, restaurant experience strongly preferred.
- Experience with Search Engine Optimization (SEO), including Keyword Optimization and On/Off Page SEO.
- Experience with Google Products, including Google My Business & Google Analytics (GA4).
- Experience with Word Press and a Listing Management Platform, preferably Yext.
- Experience with HTML and/or JavaScript coding experience a plus.
- Knowledge regarding ADA guidelines for digital-enabled guest experiences.
- Detail-oriented; guest-oriented.
- Ability to work in fast-paced, deadline-driven environment.
Compensation Range:
Annual Salary: $70,000.00 - $80,000.00 (depending on experience and location) The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time. Coffee & Bagel Brands reserve the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.
