Address
Form of workThe Digital Marketing Manager plans and implements comprehensive and innovative paid search and social strategies for lead generation of both new families and new caregivers for the company. The position is a key role at Jovie Nannies + Sitters, responsible for sizable revenue and pivotal to the company's growth. Through close working relationships with various internal and external groups, this individual leverages technology, SEO/SEM, social media, email and content- focused strategies to achieve important business objectives.
What you will be doing:
• Plan, develop, and implement comprehensive paid search and social strategies for our national branding, as well as our local franchise locations, to drive direct response and new user acquisition
• Review our existing Google Ads and Meta accounts, make and implement any recommended changes, then manage and optimize paid search campaigns including structure & matchtype strategy, negative keywords, ad optimization, attribution across keywords and devices, ad extensions, etc.
• Supervise the campaign performance via detailed analysis and optimize campaigns for the target KPIs
• Work with direct response advertising strategies to drive qualified leads generation
• Drive automation processes and reporting
• Be an early adopter of betas and innovative ad formats, as well as trends to integrate into our campaigns
• Strategically perform A/B testing campaigns, ads/ assets, general tactics: identify hypothesis, measure, report and advise on future implementation of corresponding learnings
• Analyze, merge and translate data from various data sources into actionable content recommendations
• Stay up to date on paid media trends/innovations and look for ways to integrate them into campaigns
What we hope you will bring to this role:
• 3+ years of experience working in paid search optimization. Solid knowledge of Meta Ads Manager (Facebook + Instagram) Google Ads, Google Display Network, YouTube and OTT. Current Google Ads certification. Complete understanding of search and display-specific key performance indicators to strategically measure and track program success
• Proven experience working on high volume, performance-based, direct response marketing paid search and social with large budgets of $30,000+ per month
• Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges, while paying strong attention to detail
• Passion for and a constant eye on "the future of media" based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
• Highly organized with strong analytical and MS Excel skills
• Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
• A self-driven and reliable problem solver with a highly collaborative approach
• Nice-to-have: B2B experience, Facebook + Bing Ads certification, experience with CRMs such as HubSpot, Salesforce and/or Zoho
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
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Compensation Range: $85,000-$95,000 per year
HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at bhrecruit@brighthorizons.com or 855-877-6866
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
