Digital Performance Marketing Manager

ABOUT THE ROLE

As Performance Marketing Manager, you’ll manage our digital accounts and agency relationships and diversify our channel mix using paid search, paid social, affiliates, display, and programmatic channels. Through managing our campaign results, the Performance Marketing Manager will contribute to steering our North American commercial performance forward.

In this position, you can expect collaboration across several teams, including our eCommerce, marketing, and brand departments. The Performance Marketing Manager will focus operationally on the US and Canada and will also have the opportunity to contribute globally with some tasks.

This position will bring a creative and analytic approach to our paid search and display marketing strategy. You’ll be offered an opportunity to drive campaigns, optimize our ROI through our marketing activities, and collaborate with a team of data-obsessed, forward-thinking global marketing and eCommerce pros.

This position is based in Louisville, CO. You will report to the Director of E-commerce, North America. This position is with Fenix Outdoor, the parent company of our iconic Fjällräven brand; although most of the digital marketing focus will be on Fjällräven, this team member also supports our Hanwag and Royal Robbins brands.

WHAT YOU WILL DO

• Optimize the digital media budget across multiple digital channels to drive media efficiency and revenue growth. Channels not limited to but inclusive of SEA, paid social, video shopping, remarketing, shopping ads, programmatic, affiliates, leads acquisition, etc.
• Use a full-funnel approach to create a premium brand user experience through a simpler and seamless customer journey; focus on how to drive customer engagement and relationship building, find organic and paid activity synergy, and ensure consistent and effective internal and external digital communications to make sure there is alignment and efficient execution.

• Drive our digital marketing maturity transformation – lead organization development by running digital marketing audits, mapping out gaps, identifying investment & acceleration areas, and recommending how to operationalize it (data-driven marketing, audiences, automation)
• Continuously optimize our channel mix to maximize results and ROI; analyze, allocate, and manage digital media investment; make recommendations and modifications to advertisement spending
  
• Manage/own digital platforms and implement new setups, standardizations, or integrations for all related tools alongside our agency partners.
  
• Spearhead efforts in refining our attribution model, manage our digital agencies to build efficient paid media strategies, and coordinate local activities across markets (i.e. scope of work, budget, etc.) and internal teams.
• Establish a relationship with Meta, Google, and other platform partners and develop joint business and strategic plans for Fjällräven and Fenix portfolio brands.
• Work toward targets aligned to both brand and sales strategies through supporting Brand and eCommerce activations (think KPIs like traffic, revenue, leads, CPA, ROAS, and more)

WHO YOU ARE

We think you could be a great match for the position if you possess the following traits and capabilities:

• 4+ years of working experience in digital marketing, Performance Marketing, and eCommerce
• Experience working both in US and Canadian markets or on a global scale
• B.S./ B.A preferred (or equivalent combination of training and experience) with an emphasis in marketing, media, data science, or a related field coupled with commercial skills focused on improving Digital Performance
• A wide breadth and understanding of Performance Marketing with a strong media knowledge
  • Knowledge and experience in content marketing, email marketing, user experience, A/B testing, and conversion rate optimization (CRO) strategies
• You are a performance media marketer with a solid track record of driving results and a strong passion for marketing technology, or you are a marketing technologist at heart with an interest in driving performance media channels

In terms of your technical skill set, we’d like you to bring expertise in the following areas:

• Paid Social, TikTok, Google Search, Display, Google Analytics or analytic-related tools, CMS and CRM systems
• Working experience with a variety of AdTec platforms (DSPs, AdExchanges, Ad networks)

If you have had one or several of the following work experiences, we are eager to talk to you!

• You’ve been a part of rapidly scaling a business in a start-up environment with a focus on growth and acquisition
• You’ve had experience in performance media management at a digital or performance agency
• You’ve worked with digital or performance media at a large premium brand
• Experience developing and managing a full marketing funnel and balancing between brand and sales objectives is not new to you
• Experience in coordination and project planning, working cross-functionally with stakeholders of varying seniority and backgrounds; additionally, you can prioritize your workload and manage multiple projects in a fast-paced environment
• Working experience with SEO is a plus.

When you think of your personality and work style, the following areas should come to mind:

• Self-started, not easily discouraged, flexible, and adaptable to changing environments
• You have an analytical mind coupled with a commercial interest and mindset
• Hungry yet humble, you love working hard and thrive in a challenging work environment but remain open to learning from others of all levels and backgrounds in your team and organization
• Open to international and multi-cultured colleagues and mindsets
• Passion for both the outdoors and sustainability, and excited to help shape the culture & direction of this fast-growing brand
• Excellent verbal and written communication skills across different cultures and digital literacy

HOW TO APPLY

Please apply online through our brief application. Interested candidates should apply before February 23rd, 2024.

Fenix Outdoor celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We aim to facilitate a safe, fair, and kind work environment where all feel welcome and can thrive.