Social Media/Content Creator - Falls Church, Va

Content Creators at Pinkston work collaboratively with multiple internal teams to create quality content for clients and their social channels. As a content creator, you will be responsible for conceptualizing innovative organic and paid social media campaigns that leverage current social trends. The ideal candidate has a strong understanding of creating digital content around a client’s brand aesthetic and within the parameters of social media platforms, including Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube. This position is responsible for generating quarterly analytics reports for clients across multiple social platforms.

Additional Details

• Status: Full-Time
• Work Location: Falls Church, Virginia
• Travel: None

Role Responsibilities

• Collaborate and strategize with internal teams to create organic social media content that aligns with clients’ brand messaging, tone and style.
• Develop creative and compelling content, including graphics, reels, videos, photos, etc. for clients’ social media channels– such as Facebook, Instagram, Twitter, LinkedIn, TikTok and others.
• Develop and execute organic social media campaigns that strategically align with client goals and brand voice and leverage current social media trends.
• Stay up to date on social media trends, algorithm changes, and emerging platforms to ensure content is optimized for maximum engagement.
• Proofread, edit, and review content for accuracy and optimization across social platforms.
• Provide recommendations to clients across multiple platforms to help meet their social media goals.
• Generate regular analytic reports for clients across multiple social media platforms

Requirements

Skills & Qualifications

Required

• Bachelor’s degree or relevant experience in communications, marketing, journalism or a related field
• Proficient in Adobe Creative Suite, Canva, and a strong understanding of social media algorithms and metrics
• Proficient in using social media management tools such as Sprout Social
• Keen eye for design and still photography and/or videography
• Strong verbal and written communication skills
• Ability to adapt to change, meet deadlines and prioritize client deliverables
• Strong organizational skills to manage simultaneous projects and short deadlines
• Alignment with Pinkston’s guiding principles

Preferred

• 2+ years of experience in social media content creation and management
• Experience with launching and overseeing social media ads and boosted posts

Who We Are
Pinkston is a strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, Pinkston has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways. Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch.

Benefits

Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.

At Pinkston, we believe great things happen when people come together, and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work 30% of the time remotely. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice.

Equal Opportunity Employer

Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.