Social Media Manager

Social Media Manager

Classification: Exempt

Salary/Range: 60-70k

Reports to: Director of Media & Communications

Date: March 17, 2024 - April 17, 2024

Position Description

The Social Media Manager is responsible to run Social Media for the church and associated ministries, across all platforms with goals for marketing growth and success, current trends, as well as taking leadership for a volunteer team of photographers, videographers, graphic designers, and oversee the production of content. This team member is focused on content creation, copywriting, Social Media mapping and execution, and creative asset language that supports the organization overall. The ideal candidate is passionate about church, powerful storytelling, and championing the vision of many ministries and priorities of this house. This team member is driven by a desire to create and share excellent church-related content that can have an immediate and far-reaching impact through Grace Church’s Social Media accounts and other channels.

Responsibilities:

• Set up and optimize ministry pages within the local church to increase visibility and traffic of the ministry’s social content.
• Build the necessary volunteer teams to produce weekly content in the areas of Social Media, video, photography, graphic design and email communications.
• Manage all Social Media platforms (Instagram, YouTube, Facebook, etc.)
• Work with lead graphic artist, lead videographer and ministry volunteers for video, photography for special events content creation and oversee the execution of those projects.
• Recruit, train and onboard new team and ministry volunteers
• Establish effective and fully rostered schedule for each service/special event for photographers and Social Media team.
• Develop regular mass email, and targeted email communications for marketing and internal communications.
• Oversee the publishing of sermons and sermon clips on Social Media platforms and the church app.
• Update the calendar of events on the app and all channels in which events are being promoted.
• Develop a small-scale video production (shooting, editing, and equipment management) process for smaller project videos for church content.
• Oversee the management and upgrading of inventory of equipment as well as budgeting.
• Start to manage all paid online advertising strategies and budgets.
• Create weekly shot-lists for all photographers.
• Manage the regular routine of weekly content creation and posts on Social Media (i.e. sermon clips, quotes, announcements, event story/reels, etc.)
• Assist with mass text routines for church communications.
• Partner with each department director and senior leaders to learn all updated calendar and communications focuses and implement strategies.
• Oversee the statistical analysis and growth strategies for Grace Church’s online reach and engagement for church online, YouTube, Facebook, Instagram, etc. email marketing.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Work with leadership to help develop, establish and maintain annual marketing strategies to meet ministry objectives.
• Monitor and respond to comments, engage fans and followers in conversation, and provide customer service as needed.
• Experience creating strategies for engagement and traffic on various Social Media platforms.
• Drafting, editing and writing Social Media headlines, scripts, blogs and other creative content.
• Coordinating personnel and media-related elements for in-service announcements and communications
• Ability to make necessary changes, edits and additions to the various websites. (Including various content management systems)
• Generate and analyze weekly Social Media and website reports.
• Maintain and manage mobile apps.
• Maintain store and organize video library, photo library, audio files and video files of Church services.
• Assist in creating content and ads for internal and external use.
• Work Experience:
• 5-7 years' equivalent work experience, marketing or project/program management preferred.
• Previous team involvement and project involvement

Education/Training:

• Bachelor's degree in marketing or communications preferred or commensurate work experience.
• Experience working within a fast-paced environment and with marketing, advertising or communications teams preferred.

Qualifications:

• · Mature and ongoing personal relationship with Jesus Christ
• · Ability to fully embrace the vision, values & statement of faith of Grace Church
• · Must be able to maintain confidentiality and exercise discretion.
• · Ability to work in a team and or independent professional manner.
• · Manage time and schedules well and meet deadlines consistently.
• · Capable of handling several tasks at once with thorough follow through
• · Demonstrable social networking experience and social analytics tools
• · Keen attention to detail when proofreading, copyediting, and fact-checking
• · Experience with Adobe Creative Cloud / Suite (Adobe Premiere, After Effects, Audition, Illustrator, and Photoshop)
• · Knowledge of HTML Web technologies and applications
• · Previous experience in Web-based content management or design
• · Working knowledge of Macintosh OS
• · Preferred Bonus: Experience with audio/video demonstration technologies is highly desirable.
• · Preferred Bonus: Working knowledge mirrorless and other camera technology.
• · Preferred Bonus: The ability to shoot and edit video content.
• · Preferred Bonus: Media buying experience with Facebook and Google Ads
• · Preferred Bonus: Experience with planning and executing digital Sales Funnels
• · Work on Sundays are required.
• · Performs other related duties as assigned.

Additional Information:

• Must have desire to work in a creative environment.
• Minimum travel may be required.
• Weekend work may be required.

Physical Demands and Work Environment

The position is primarily sedentary. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

o High energy, Strong reasoning, and problem-solving acumen

o Good hearing, good eyesight

o Operates a computer and peripheral digital devices.

o Ability to tolerate extended period sitting or standing.

o On an irregular basis the ability to lift up to 40 pounds.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Holidays
• Weekends as needed

Ability to Relocate:

• Dumfries, VA 22025: Relocate before starting work (Required)

Work Location: In person