Social Media Specialist

Social Media Specialist

Position Summary

The Social Media Specialist for the AMVETS California Department is responsible for curating all social platform content. Under the supervision of the Executive Director, the Social Media Specialist will develop storylines and posting schedules, and work alongside the Marketing & Communications team to develop additional content that reflect the Department’s values and resonates with our veterans. The primary focus of this role is to implement a Social Media strategy that drives engagement, awareness, and donations with the goal of driving traffic to our website.

Essential Duties and Responsibilities

Typical responsibilities include, but are not limited to, the following:

Responsibilities:

·       Develop and execute a Social Media content strategy that aligns with the Foundation’s overall marketing goals and objectives.

·       Collaborate with the Marketing & Communications teams to develop and produce high-quality content for Social Media channels.

·       Coordinate with the Communications team to align on storylines and focuses.

·       Monitor Social Media channels to stay up-to-date on trends, topics, and conversations that are relevant to AMVETS CA Department and its audience.

·       Schedule/publish Social Media content across various platforms (Instagram, Facebook, Twitter, LinkedIn etc.) that is engaging, informative, and relevant to our target audience.

·       Analyze and report on Social Media performance metrics and use insights to optimize future content.

Knowledge, Skills, & Abilities:

·       Can work effectively in a fast-paced environment

·       Expertise in social platforms and current and future trends

·       Strong knowledge of the Adobe Creative Suite (Photoshop, InDesign, Etc.)

·       Ability to handle complicated community management situations, which may include monitoring social channels during off-business hours

·       The ability to travel when necessary for events

·       A sense of urgency in meeting deadlines or turning out content quickly when applicable

·       Excellent writing and communication skills

·       Strong organizational skills and attention to detail

·       Customer Service to assist AMVETS officers and members

Education & Experience:

Communications, or related field preferred.

·       3+ years of experience in Social Media content.

·       Demonstrated experience creating engaging and high-quality Social Media content across multiple platforms.

·       Proficient in Social Media management and analytics tools such as Sprout Social and Google Analytics.

• Coordinate membership recruiting campaigns and fund-raising events across various online platforms to ensure a consistent brand message.
• Develop outreach strategies to establish relationships with influencers and build a database of micro-influencers and influencers aligned with the brand values, target audience and marketing objectives.
• Organize and host live streaming events, Q&A sessions, and virtual shows to engage with the audience in real-time.

·       Non-Profit experience/background preferred.

Physical and Mental Demands:

 The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to touch, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs and ladders; balance; stoop, kneel, bend, crouch, or crawl; talk or hear; taste or smell. The employee must frequently lift and/or move up to 20 pounds. Repetitive motion of upper body. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service-oriented environment, perform duties under pressure and meet deadlines in a timely manner. The employee must work as part of a team, complete assignments independently and take instructions from supervisors.

Regular and reliable attendance and adherence to organizational standards of availability required. Must be willing and able to work flexible hours to support events.