Social Media Specialist - Personnel Board Of Jefferson County

TARGET CLOSE DATE
12/31/2024
Note: This job posting may close before, or be extended beyond, the listed Target Close Date based on the employment needs of the Merit System.
Grade 22
The pay range for the listed pay grade varies depending on the employing agency. Click HERE and then select the desired agency to view the pay range for that employer.
ABOUT THE POSITION
Are you passionate about shaping online narratives, fostering community engagement, and driving impactful digital campaigns? The Personnel Board of Jefferson County is on the lookout for a dynamic Social Media Specialist to join our team! If you possess a contagious enthusiasm for content creation coupled with a knack for Social Media and Influencer Marketing, this role is tailor-made for you.
As a Social Media Specialist at the Personnel Board of Jefferson County, you'll be at the forefront of enhancing our agency's digital footprint. Your mission? To captivate our target audience, craft compelling content, and amplify awareness of our agency's endeavors, career pathways, and employment opportunities across diverse Social Media platforms.
In this pivotal role, you'll orchestrate end-to-end Social Media campaigns, from strategic planning and content scheduling to optimization for maximum impact. Armed with your expertise in analytics, you'll track, dissect, and present key performance metrics, driving continuous improvement in visibility, engagement, and reach.
But that's not all! You'll be the mastermind behind recruitment strategies, attracting and engaging potential candidates through innovative digital channels. Whether it's crafting captivating website content, designing eye-catching graphics, or spearheading electronic and occasional print marketing materials, your creative flair will leave a lasting impression.
If you're a skilled communicator, strategic thinker, and adept content creator with a passion for fostering engaged online communities, we want to hear from you. Join us in shaping the future of Jefferson County's digital landscape and let your creativity flourish in a collaborative environment where your contributions truly make a difference.
ABOUT THE BIRMINGHAM METROPOLITAN AREA
Looking for a vibrant community to call home with access to numerous outdoor activities and an award-winning culinary scene? Look no further than Jefferson County, the largest county in the state of Alabama (more than 670,000 residents). The central location of our county in the state positions us to be close to a wide variety of outdoor activities. From hiking and biking at State Parks, to weekends on the lake within a quick drive, our community has much to offer. If you love great food, we have James Beard Award winning chefs and an unparalleled craft beer scene. Zagat included us on the list of America's Next Hot Food Cities.
Into sports? So are we! The United States Football League (USFL) made Birmingham its home, playing all games at our new Protective Stadium in the heart of the UpTown entertainment district during its inaugural season. There is also Birmingham Legion Soccer, the Birmingham Baron's Baseball, University of Alabama at Birmingham college football, the Honda Grand Prix at Barber Motorsports Park, and the Regions Tradition Senior PGA Golf Tournament.
Culture is at the heart of our community with the Birmingham Civil Rights National Historic District, featuring the Birmingham Civil Rights Museum and the newly restored A.G. Gaston Motel. The Birmingham Museum of Art is also nationally recognized for its works and exhibits.
Educational opportunities abound here. The University of Alabama at Birmingham (UAB) is an urban university with approximately 16,000 students. Both its Nursing and Dental schools rank among the best in the country and it's a world-renowned medical hospital and research facility. There are also several other local colleges and universities that provide a wide range of educational specialties from vocational training to liberal arts programs. We also have great secondary and primary schools with the Alabama School of Fine Arts, Birmingham's EPIC School, i3 Academy and the Jefferson County International Baccalaureate School.
Music and Arts take center stage in our community, whether it's at one of our downtown music halls, the Legacy Arena at the Birmingham Jefferson Convention Center, UAB Performing Arts, or neighboring Oak Mountain Amphitheatre, you can find a genre that fits your mood and interests. Historical Sloss Furnace also plays hosts to a variety of events, from bands to the Magic City Art Connection.
Living is easy in Jefferson County. Birmingham has emerging loft districts in the heart of downtown, or you can opt for the suburbs in one of the 34 neighboring municipalities. Commutes are easy thanks to 5 interstates, and the cost of living is some of the lowest in the region. Lending Tree named Birmingham as one of the Top 10 most affordable cities for first time home buyers.
A CAREER WITH THE PERSONNEL BOARD
The Personnel Board of Jefferson County is a team of approximately 60 diverse professionals responsible for administering the civil service system (Merit System) for Jefferson County, Alabama. We provide Human Resources support and services, such as classification and compensation, recruiting, training and development, and testing, to 22 municipalities and government agencies with over 8000 employees. We serve an incredibly diverse set of organizations, ranging from smaller, community-minded towns to vibrant, bustling cities. Employees within the Merit System work in a wide variety of exciting fields and meaningful professions, including careers ranging from public safety, city management and information technology, to public works, medical services and engineering, just to name a few. Through these meaningful careers our Merit System employees are making a difference in the communities that they serve.
To learn more about the Personnel Board, please visit www.pbjcal.org
This announcement is subject to close any time after April 8, 2024.
MINIMUM QUALIFICATIONS:

• Bachelor's degree in Social Media Marketing/Management, Digital Media/Marketing, Graphic Design or a highly related degree.
• Experience using Social Media management tools and managing a content calendar to post content to Social Media platforms, including Instagram, TikTok, Facebook, and LinkedIn.
• Experience creating and delivering creative content (e.g., text, image and video) for Social Media platforms using graphic design editing platforms (e.g., Adobe Creative Suite).

TYPICAL JOB DUTIES:

• Designs, plans, and executes all Social Media and digital marketing content including websites, system graphics, Social Media, and electronic marketing materials, as well as occasional printed marketing materials.
• Creates and executes effective recruitment strategies using Social Media platforms to attract and engage potential candidates by creating and managing Social Media campaigns, posting job advertisements, and promoting the Personnel Board of Jefferson County and/or Merit System agency brands.
• Builds initial Social Media profiles or adjusts existing profiles by applying information provided and/or researched and utilizing compelling images, color, and design to add a unique look and feel to the content.
• Creates and curates professional, engaging, and high-quality Social Media content (e.g., posts, images, videos, infographics) by tailoring to different Social Media channels and target audiences and ensuring content complies with branding identity and visual standards of the Personnel Board of Jefferson County and/or Merit System agency.
• Manages Social Media accounts, including posting schedules, engaging with target audiences, responding to comments and messages, and fostering meaningful interactions with followers and customers to boost Social Media engagement and promote the Personnel of Jefferson County and/or Merit System agency brands.
• Develops and executes Social Media campaigns and strategies including planning, scheduling, and optimizing content for maximum effectiveness by utilizing analytics tools to track, analyze, and report on key performance indicators (e.g., reach, engagement, conversions, customer feedback) to increase the visibility, reach, and engagement across various platforms (e.g., Facebook, Instagram, LinkedIn) for the Personnel of Jefferson County and/or Merit System agency.
• Maintains up-to-date knowledge of industry trends, emerging platforms, best practices and relevant legal and ethical guidelines for Social Media marketing in order to ensure compliance and mitigate risks.
• Establishes relationships and communicates with internal departments, stakeholders and industry professionals, particularly within Merit System agencies, in order to identify opportunities to broaden shared Social Media content and to ensure awareness of shared content and coordinate posting activity.
• Attends and promotes activities and events hosted by Merit System agencies in order to produce recorded and live Social Media content and to support and leverage the events for Personnel Board of Jefferson County and/or Merit System agency marketing efforts.
• Assists in identifying potential service providers and defining the scope of services for the development of more extensive video and/or electronic marketing content to promote the Personnel Board of Jefferson County and/or Merit System agency brands.

COMPENSATION & BENEFITS
The Personnel Board offers a competitive compensation and benefits package, including:

• Salary range: $48,360 - $75,025 (starting salary is commensurate with education and experience)
• Jefferson County Retirement System (Pension) enrollment and Deferred Compensation
• Excellent medical insurance with low deductibles and copays.
• Dental insurance
• Vision insurance
• Behavioral health plan
• Group Term Life & AD&D Insurance, Voluntary Term Life & AD&D, Whole Life Insurance, and Short-term Disability options
• Paid vacation and sick leave
• Generous holiday schedule

TOP SKILLS:

• Communication.
• Content Strategy & Creation.
• Influencer Marketing.
• Digital Media.
• Advertising.
• Graphic Design.
• Developing Engaged Online Communities.
• Innovative Brand Growth.

COMPETENCIES:

• Adaptability & Flexibility.
• Computer & Technology Operations.
• Creativity & Innovation.
• Customer Service.
• Leadership & Management.
• Learning & Memory.
• Oral Communication & Comprehension.
• Planning & Organizing.
• Problem Solving & Decision Making.
• Professionalism & Integrity.
• Researching & Referencing.
• Reviewing, Inspecting & Auditing.
• Self-Management & Initiative.
• Small Tool & Equipment Use.
• Teamwork & Interpersonal.
• Technical & Job-Specific Knowledge.
• Written Communication & Comprehension.

CRITICAL KNOWLEDGES:

• Knowledge of industry standard tools for planning and evaluating Social Media campaigns.
• Knowledge of the practices, methods and techniques of graphic design and layout.
• Knowledge of branding strategies.
• Knowledge of modern recruiting practices and current issues within the field of recruiting (e.g., social networking, Social Media, internet search engines, etc.).
• Knowledge of the uses and application of graphic arts software (e.g., Corel Draw, Adobe, Photoshop, Quark Express, and Illustrator).

WORK ENVIRONMENT:
Work is conducted almost exclusively indoors in an office setting with the exception of attending the occasional agency event for marketing/promotional efforts. Work involves the use of standard office equipment, such as computer, phone, copier, etc.
PHYSICAL DEMANDS:
Job is primarily sedentary involving sitting for long periods of time, but may involve occasional walking or standing for brief periods. May involve occasional light lifting of items or objects weighing up to 25 lbs.
DISCLAIMER:This job description is not meant to be an all-inclusive list of the job duties, responsibilities, or skills and abilities required to do the job and may be changed at the discretion of the Personnel Board at any time.
SPECIAL ACCOMMODATIONS
Persons requiring special conditions to accommodate a disability when completing the application should contact the Personnel Board at 205-279-3500, Option 1, prior to the target close date.
AN EQUAL OPPORTUNITY EMPLOYER
The Personnel Board of Jefferson County (Personnel Board) provides a public personnel system based on merit principles. The Personnel Board strives for the constant improvement of the public service by employing and developing the best-qualified persons available. The Personnel Board provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex, creed, religion, political beliefs, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or genetics.
Employment decisions are made by the Merit System agency where the position exists. Each Merit System agency administers its own equal employment opportunity programs in compliance with applicable state and/or federal laws and regulations.
ATTENTION Merit System Employees: Do not apply through this site.
If you are a current Merit System employee, please click HERE to log into
the internal career site.