Social Media / Marketing Specialist

Position Summary

Empire Management Group specializes in providing comprehensive practice management services to independent healthcare providers and medical groups in Bakersfield and beyond. Our driving principle is “letting doctors be doctors,” and our marketing team serves clients in a variety of specialties, including Ophthalmology (Empire Eye and Laser Center) and Medical Aesthetics (Empire Aesthetic Center), with high-impact messaging and strategic planning, projects, and full-service consulting. We are looking for a dependable, motivated, experienced and technically savvy individual to join our marketing team. The Social Media / Marketing Specialist will work closely with the Marketing Director and is primarily responsible for developing, creating, and deploying engaging Social Media and website content and managing online interactions to help our organization and clients reach their audiences, increase brand awareness, drive website traffic, and cultivate patient/client leads. The Social Media / Marketing Specialist also contributes to the development and execution of other marketing activities, including other content, print collateral, events, and projects. The successful Social Media / Marketing Specialist is reliable, has a passion for creative work, a can-do attitude, and is skilled in copywriting, graphic design, and video production.

Essential Functions

An individual must be able to perform each essential function satisfactorily with or without accommodation. The requirements listed below are representative, but not all inclusive, of the knowledge, skill, and/or ability required

Responsibilities

• Plan/maintain Social Media calendars and create, post, and track compelling, engaging, on-brand Social Media content for multiple brands/clients on all major platforms
• Continuous active social listening on company and client brand touchpoints, including comments, responses, DMs
• Produce and keep up to date valuable and engaging content on company and client websites that attracts and converts target groups
• Develop and create high-quality marketing materials, such as brochures and flyers, and ensure brand guidelines are met
• Collaborate with internal teams and external clients to develop content and support other marketing initiatives
• Monitor competitors’ marketing activities
• Assist with organizing and coordinating promotional events such as patient experiences, educational gatherings, and webinars
• Maintains the strictest level of confidentiality at all time
• Provide administrative and project support for other marketing activities across all channels, including email, website, print, and digital campaigns

Travel

• Must be able to travel to attend conferences, training and other events as required

Reports to

• Marketing Director

Classification

• Full-time position, non-exempt

Empire Management Group, Inc. is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

Applicants will be required to pass a post offer background check.

Qualifications

• High school diploma or equivalent
• Bachelor’s Degree in marketing, business, or related field preferred
• 1-2 years marketing experience
• Valid Driver’s license

Knowledge/Skills/Abilities/Talents

• Working knowledge of current Social Media best practices and technical requirements, including algorithms, platform rules, social advertising, and selling
• Proven experience leveraging Social Media to market brands, products and to grow following, subscribers, and engagement (experience with healthcare or aesthetics brands a plus)
• Ability to create relevant, creative content across all platforms and is skilled in video production, graphic design, copywriting, and video editing (all applicants will be asked to provide recent content examples from Social Media accounts)
• Proficient in one or many of the Adobe Creative Suite programs, Canva, mobile creator apps, in-app editing, and eager to continue to learn and evolve in other efficient and effective ways to make social-first content
• Great at researching and quickly learning about products/services
• Great eye when proofreading
• Demonstrates excellent communication and problem-solving skills and attention to detail
• Deadline driven with the ability to manage multiple time-sensitive projects at the same time
• Technically savvy
• Ability to bring unique, thoughtful insights to each content piece
• Ability to work both independently and as part of a team
• Friendly and professional demeanor.
• Experience working with Final Cut Pro, WordPress, and HTML/CSS is a plus

Physical Demands

• Regularly required to sit, stand, walk, speak and hear
• Sufficient hand dexterity to use a computer keyboard, camera, phone, and be capable of reading a computer screen
• Occasionally lift and/or move up to 20 pounds