Social Media Specialist

Leg Avenue is seeking an experienced and creative Social Media Specialist to join our team. If you’re obsessed with fashion, pop culture, and technology, we want to hear from you! As a Social Media Specialist, we expect you to be up-to-date with the latest digital technologies, Social Media and fashion trends, and digital marketing strategies. You should have a passion for the brand, excellent communication skills, and an ability to express our brand voice across various Social Media platforms to drive traffic, sales, and brand awareness.

Key responsibilities include managing the content calendar, building brand awareness, developing strategies for campaigns as well as organic content, influencer management, digital and email marketing, and measuring success by regularly analyzing KPI metrics.

Responsibilities include:

• Develop and execute innovative Social Media strategies to amplify our online brand presence.
• Content management and scheduling.
• Drive product sales growth, engagement, and interaction through community management and interactive activities.
• Monitor Social Media trends, hashtags, and conversations to identify opportunities for real-time engagement and viral content.
• Utilize data analytics to measure the effectiveness of campaigns and make data-driven recommendations for continuous improvement.
• Explore and implement influencer collaborations, partnerships, and cross-promotion opportunities to expand our sales.
• Manage visuals and merchandise brand website, updating product listings and assuring a seamless user experience.
• Design and execute email marketing campaigns.
• Plan and execute digital marketing campaigns.

Requirements:

• 3-5 years’ experience in Social Media Marketing
• A deep passion for content and a thorough understanding of trends, and creator fan bases.
• Excellent copywriting and visual storytelling skills to create captivating content.
• Strong knowledge of Social Media platforms, algorithms, and best practices for product promotion.
• Ability to think creatively, stay on top of emerging trends, and come up with out-of-the-box campaign ideas.
• Analytical mindset, with a focus on tracking key performance indicators and optimizing campaign results.
• Experience in website management, basic HTML/CSS knowledge is a plus.
• Excellent communication skills and the ability to collaborate effectively with creators, managers, and internal teams.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person