Social Media Manager

Position Title: Social Media Manager

Department: Marketing and Communications

Appointment: Full-Time; 40 hours per week/12 months

Status: Exempt

About Texas Lutheran University:

Texas Lutheran University is a small, affordable, and diverse private university that prepares students to lead. TLU is located in the city of Seguin, Guadalupe County. Seguin is the fourth largest city in the metropolitan area and is a satellite of San Antonio. It is situated 35 miles from downtown San Antonio on 184 beautiful acres within the city limits. TLU was founded in 1891 and is an accredited university affiliated with the Evangelical Lutheran Church in America.

Summary:

The Social Media Manager is responsible for university-wide coordination of the institution’s presence on Social Media platforms. Candidates must be creative, efficient, analytical, good communicators, possess excellent writing skills, have the ability to work well on a team and independently, able to supervise student workers, and effectively multitask as they simultaneously manage multiple projects. A strong sense of institutional branding is also necessary to communicate a consistent message in all Social Media activity.

Duties and Responsibilities:

• Maintain and enhance the university’s main Social Media accounts including Facebook, LinkedIn, Instagram, and YouTube.

• Collaborate with other members of the content team to create and execute a strategy for the university’s main and departmental accounts.

• Monitor mentions of TLU and associated terms on Social Media and respond as appropriate.

• Consult with marketing colleagues and other campus partners on department-specific Social Media campaigns that include organic Social Media posts and paid digital advertising.

• Track, analyze, and report on metrics from Social Media engagement and digital advertising campaigns. Define KPIs for Social Media campaigns.

• Organize and lead group of Social Media practitioners throughout the institution to enhance Texas Lutheran University’s overall Social Media presence and enforce the university’s Social Media guidelines.

• Monitor Social Media activity trends for peer and aspirant institutions.

• Engage with audiences and followers.

• Communicate effectively to all stakeholders including senior leadership and content developers.

• Analyze current trends and emerging technology in Social Media and make appropriate recommendations on how to integrate selected improvements into the university’s Social Media efforts.

• Work with the VP Marketing to develop a Social Media Policy for Texas Lutheran University.

• Other duties as assigned.

Qualifications:

· A bachelor’s degree in marketing or related field, such as public relations, English, or business or four years of related professional experience is required

· Work experience and portfolio in Social Media marketing; higher education Social Media experience strongly preferred

· Proficiency with MS Office applications and Adobe Create Cloud applications is also required.

· Experience with Hootsuite Enterprise, Sprout Social, or similar application; Facebook (Meta) advertising, and Google AdWords is preferred

Knowledge, Skills, & Abilities

· Knowledge of best practices for Social Media platforms such as Instagram, LinkedIn, Facebook, etc.

· Excellent copywriting, content creation, and communication, both verbal and written, skills

· Solid knowledge of SEO, keyword research, and Google Analytics

· Ability to deliver creative and thoughtful content and campaigns

· Strong time management and prioritization skills

Physical Requirements and Work Environment:

· Must have the mental and physical capabilities to perform the essential functions of the position with or without reasonable accommodation

· Work in an environment dealing with a wide variety of challenges, deadlines, and varied and diverse array of contacts

· Work is performed in a normal office environment with little exposure to outdoor temperatures or dirt and dust. Working conditions are moderately quiet

· There may be occasional travel and weekend work required

· This position is a full-time on-campus position. There may be flexibility for a hybrid option

The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are requested by the employed. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Salary will be commensurate with experience. TLU offers a competitive benefit package.

Review of applications will begin immediately and continue until the position is filled. This position is eligible for visa sponsorship.

Qualified candidates should submit an application, cover letter that addresses the qualifications of the position, resume, and complete contact information for three professional references electronically.

Human Resources
Texas Lutheran University
1000 W. Court Street
Seguin, Texas 78155
FAX: (830) 372-6409
Email: humanresources@tlu.edu

Employment with Texas Lutheran University is contingent upon the successful completion of a criminal background check.

Texas Lutheran University is an Affirmative Action/Equal Opportunity Employer. The administration, faculty, and staff are committed to attracting qualified candidates from underrepresented groups.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Communications: 5 years (Required)
• Marketing: 4 years (Required)
• Public relations: 4 years (Required)

Work Location: In person