Social Media Manager – Thinx

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Kimberly-Clark is seeking an exceptional Social Media strategist to lead Thinx Social Media and influencer strategy. The goal of this hire is to build and activate a broadscale strategy designed to build and improve our reputation in the marketplace. The role encompasses Social Media and influencer marketing, with strong collaboration across Public Relations and DTC verticals.

The ideal candidate will have a strong understanding of Social Media platforms and emerging trends. As the Thinx Social Media Manager, you will be responsible for creating over-arching Social Media strategy, working with agency partners to develop engaging content that delivers on brand objectives, and building and maintaining our brand's online presence across various Social Media channels.

In this role, you will:

• In partnership with the Brand GM and the North America Social Media organization, build strategic social strategy for Thinx that generates awareness, sparks curiosity, and generates brand love.

• Develop strong narratives that effectively land with the customer on owned channels and via brand spokespeople, influencers, and ambassadors.

• Responsible for cohesive strategy & activation across social (organic and paid), influencers and branded partnerships.

• Lead special projects and participate in cross functional planning to generate word of mouth and integrate owned/earned activity with paid campaigns.

• Play a key role in shaping our social impact strategy, championing our advocacy program for many years to come.

• Partner with a PR and media agency to identify and build relationships with prominent influencers and thought leaders.

• Build and refine our social strategy to meet key business objectives.

Location: This role can sit remotely anywhere in the USA.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree and 7+ years’ professional work experience leading social strategy at an agency or in-house organization

• Personally compelled and inspired by Thinx mission; individuals specifically interested in health and wellness, sustainability and other social issues thrive.

• Extensive experience in social, influencer and affiliate marketing.

• Ensures integrated communications approach, considering all audiences and communications channels.

• Has the ability to persuade and influence, has strong written and interpersonal communication skills.

• The candidate for this job position should be a strategic thinker and planner simultaneously with a passion for innovation. Thinks strategically, but stays on top of tactical execution.

• Ability to combine a strategic mindset with a relentless focus on execution. A self-starter that is adept at translating business strategy into implementation plans that ensure high quality execution.

• Proven track record of developing best-in-class campaigns that change brand perception for the better.

• Experienced in crisis management and the ability to think fast and on your feet with impeccable judgment.

• Highly effective at setting clear goals and measuring the impact of initiatives through managing ambitious goals.

• Skill sets in problem-solving, leadership, organizational, analytical and interpersonal skills.

• Adept at interpreting data from a variety of sources, communicating with that data, and using it to tell compelling stories.

• Experience with technological advancements that are shaping the field of communications and are tuned into emerging trends such as chatbots, blockchain, extremely-personalized experiences, and artificial intelligence, leveraging where appropriate to drive brand objectives.

Total Benefits

For a complete overview, see www.mykcbenefits.com.

Hybrid Work Arrangements: You’re looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Total rewards at Kimberly-Clark includes pay and a full package of benefits that can be tailored to individual needs. The anticipated pay range for this job has a range of $128,000-$158,000 in addition to bonus potential. Individual pay levels will be based on multiple factors including, but are not limited to, location, role, skill set, and level of experience.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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