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SalaryAbout the Job
The Social Media Manager is a driven individual that is creative and passionate about Social Media channels. They are relentlessly focused on driving guest engagement and building the Hopdoddy brand. They lead the strategic planning for all social channels and partner with the rest of the marketing team to develop engaging, relevant content. The SMM will also lead influencer campaigns.
Essential Functions
Social Media Management:
- Develop strategies to grow followers and engagement rates across Hopdoddy Social Media accounts to ultimately drive brand affinity
- Partners with team to plan & develop content aligned with overall communications content calendar and the Hopdoddy brand voice. Ensures flawless execution of content across social channels
- Engages Social Media community while always maintaining the Hopdoddy brand voice
- Monitors top competitors & best in class brands social activity to identify content opportunities
- Analyzes results & reports weekly on social KPIs with passion to drive continuous improvement in metrics
Influencer Management:
- Monitors & engages influencer audiences to continuously build our partnership database
- Manages influencer campaigns to drive reach and ROI in campaign investments
- Analyzes results & reports monthly on campaign metrics
- Collaborates with agency partners & the Marketing Team to execute PR campaigns, partnerships, activations and events
- Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications.
Personal Effectiveness:
- Models personal excellence and consistency in day-to-day behaviors and accomplishments
- Communicates effectively verbally and in writing
- Identifies and analyzes problems and recommends workable solutions
- Performs multiple tasks effectively and efficiently. Increases effectiveness through proper use of prioritization
- Demonstrates a sincere commitment to work collaboratively with all constituent groups, from restaurants to agency partners
- Technologically savvy to drive innovation and efficiencies
- Shows initiative and sense of urgency in accomplishing tasks and projects
- Follows direction in all delegated tasks and projects
- Remains composed when something unexpected occurs
What's a Hopdoddy, You Ask?
Hops are a flower used to make beer tasty & Doddy is a nickname for Black Angus cattle. Put them together and you have Hopdoddy! The world has plenty of places to get a burger & a cold one... we're just dedicated to do the best rendition out there. We have 47 locations across Texas, Arizona, California, Colorado, Florida, Georgia, and Tennessee- and more on the way!
Hopdoddy has been named #1 on “The 50 Best Burger Joints in America” by Business Insider, one of the "The Best Burgers in America" by Food & Wine, one of the "33 Best Burgers in the Entire Country" by Thrillist, and one of the "10 Brands to Watch" by CNBC and MSN.
Compensation, Benefits, and Culture*
- Compensation based on role status and experience
- $60-$70k salary for Full Time
- $25-$30 per hour for Part Time
- Health, Vision, and Dental starting at less than $2/day
- STD, LTD, Life Insurance & 401k plan available upon program eligibility
- 2 Weeks paid vacation, parental leave, and anniversary awards
- Free 24/7 Employee Assistance Program (EAP) access to financial coaching, wellness counseling, identity protection, legal & mediation services, and more!
- Privilege card to enjoy Hopdoddy with your friends & family
- We have fun taking service seriously and celebrate your authentic individuality- bring on the t-shirt and jeans!
- We give back to our communities through our Goodnight Good Cause program, donating over a million dollars to date!
- Our Culture: www.hopdoddy.com/culture
- Instagram: www.Instagram.com/hopdoddy
- LinkedIn: www.linkedIn.com/company/hopdoddy-burger-bar
Minimum Qualifications
- Bachelors degree in Marketing/Communications required
- 3-4 years of experience in marketing managing Social Media channels required (Instagram, Facebook, TikTok & X formerly known as Twitter)
- Experience in restaurant or retail marketing preferred
- Experience shooting food/drink video or photography content a plus
- Proficiency in Microsoft Office (PowerPoint, Word & Excel), Asana & creative software a plus
- Occasional travel
Knowledge, Skills and Abilities
- Excellent written and verbal communication skills
- Extremely organized and detailed oriented
- Excellent guest service skills
- Solid project management skills; ability to handle multiple tasks in a fast-paced environment
- Strong presentation skills
- Ability to partner and interact professionally across the organization and with outside contacts
- Self-motivated to set priorities and work with limited direction while performing at optimum level Sense of urgency in solving problems
Physical Requirements
- Some lifting and the movement of moderate loads require a 30-pound lifting requirement.
- Responsible for utilizing office/restaurant equipment. The effective operation of equipment requires the use of all limbs, fingers and the ability to see.
- Spends approximately 20% of his/her time standing and walking swiftly, therefore, he/she must have the ability to bend, stoop, kneel, and move freely using all limbs and seeing at close/long distances.
- Attend meetings, conferences, workshops, etc. as well as visit Hopdoddy locations, Vendors, etc.; therefore, he/she must be able to travel autonomously, possibly to other geographical locations, in inclement weather, with little to no prior notification given.
- Must be able work under a high degree of stress on a physical, mental and emotional level; this includes performing work in a fast-paced manner and making timely decisions.
Disclaimer
This position description is not intended, and should not be construed to be, an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended, however, to be an accurate reflection of those principal job elements essential for making decisions related to job performance, team member development and compensation. As such, the incumbent may perform other duties and responsibilities as required.
- Benefits and pay described here are reflective of a full-time role. Hopdoddy is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Original job posting can be found at www.hopdoddy.com/careers.
