Social Media Manager And Content Creator

About Us

In 2011, CEO and owner Nesha Sanghavi, a former college cheerleader, started the company with the vision to innovate women’s apparel in the collegiate market. Since then, she and chicka-d’s all-female design team have committed to creating the softest and most trend-forward everyday pieces for contemporary women. Fast forward to today, chicka-d has expanded outside of the college market and can be found in over 2,000 stores across the U.S.

About the Role

We are looking for an experienced social Media Manager and Content Creator to grow our Social Media channels. This role encompasses strategic planning, content ideation and creation, community, and UGC management. The ideal candidate is a creative Content Creator, an excellent communicator, and understands Social Media trends and best practices. The Social Media Manager collaborates with internal teams and reports directly to Head of Marketing.

Responsibilities

• Develop comprehensive Social Media strategies aligned with business objectives.
• Conduct research and analysis to identify trends, the content that resonates with our current and potential audience, and competitive landscapes.
• Conceptualize and create engaging content concepts for Instagram and Tiktok.
• Executes pre-production, production, and post-production processes for all content.
• Produce high-quality visual and written content tailored to each platform's audience and format.
• Write compelling copy for posts, ensuring consistency with brand voice and messaging.
• Actively engage with our audience, and respond to comments, messages, and inquiries.
• Foster meaningful interactions, build relationships with followers, and cultivate a sense of community.
• Develop strategies to encourage user-generated content.
• Leverage UGC to enhance brand authenticity and engagement across Social Media channels.
• Execute PR gifting strategy.
• Monitor Social Media metrics and track performance against KPIs.
• Use data-driven insights to optimize strategies, content, and campaigns for maximum impact.

Requirements

• 4+ years of experience in Social Media management and Content creation, preferably in-house and/or marketing agency with fashion or lifestyle brands.
• Possess a deep understanding of college sports.
• 2+ photo and video content creation and editing experience.
• Knowledge of digital marketing concepts, including SEO, content optimization, and analytics.
• Proven track record of developing and executing successful Social Media strategies.
• Excellent written and verbal communication skills.
• Proficiency in Social Media management tools and analytics platforms.
• Experience in influencer marketing and community management is a plus.

Are you passionate about Social Media, college sports, and fashion? If yes, then we want to hear from you! We are looking for creative Content Creators who thrives in a dynamic environment. Please share examples of your work to be considered for this job position.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Austin, TX 78721