Social Media Manager

Job OverviewThe Social Media Manager will be responsible for developing and implementing comprehensive Social Media strategies aimed at improving our brand presence, engaging our target audience, managing our online reputation and driving business growth. This is a critical role in shaping Valley's brand and fostering positive relationships with customers and internal stakeholders.
Expected work hours40 hours a week
Job Description

• Analyze and determine which Social Media channels are most suitable for our target audience and industry. Develop and implement a comprehensive Social Media content strategy aligned with our brand identity and business objectives.
• Develop programs for growing Valley's followers and increase engagement within Social Media communities utilizing a mix of paid and organic campaigns.
• Generate creative and innovative ideas for content that resonate with our audience and drive engagement. Continuously evolve and adapt content based on performance metrics.
• Proactively identify potential reputation risks, make actionable recommendations on Social Media campaigns from insights and knowledge of social trends and develop mitigation plans to address risks or issues effectively.
• Manage response program for crisis management in the event of a reputation risk Social Listening and focus on identifying trends that can be harmful or positive and communicating to marketing and risk teams to pivot campaigns and initiatives as needed.
• Develop monthly Social Media reports and recommendations for optimization. Track and measure the effectiveness of reputation management initiatives and provide reporting to senior management.
• Recommend social monitoring tools, measure, analyze, optimize, and report campaign performance.
• Partner closely with the Bank's PR team to effectively promote a positive image for the Bank while maintaining alignment with our brand strategies and standards.
• Stay up to date with the latest trends and Social Media platforms to improve engagement with your customers.

• Comply with all regulations pertaining to BSA, USA PATRIOT ACT, and OFAC. Complete annual BSA training. Report suspicions of criminal activity, or any attempt to avoid BSA reporting requirements on the part of customers or employees, to the AML/BSA Compliance Department. For supervisory positions, ensure BSA training requirements are completed by staff.
• Comply with all safety policies, practices, and procedures.
• Participate in proactive team efforts to achieve departmental and company goals.
• Provide leadership to others through example and sharing of knowledge/skill.
   

Requirements

• Proven experience managing Social Media network and or reputation risk for a company, preferably in a corporate or agency setting.
• Experience leading a team
• Strong understanding of reputation management principles, strategies, and tactics.
• Experience reporting, monitoring, and analyzing social networking activity and platforms and anticipating risk.
• Exceptional problem-solving, judgment and critical-thinking abilities.
• Experience with Social Media platforms, content management systems, and online reputation management tools.
• Ability to work under pressure and handle crisis situations calmly and effectively.
• Proactive and results-oriented mindset, with a strong focus on continuous improvement.
• Exceptional communication skills (written and verbal). Ability to speak effectively before groups of customers or employees.
• Experience using Microsoft applications (Word, Excel, PowerPoint) and popular social networks (LinkedIn, YouTube, Facebook and Twitter).
• Ability to educate others on Social Media risks.
• Strong attention to detail.
• Ability to speak effectively before groups of customers or employees of an organization.
• Experience with Social Media and analytics tools such as Sprout Social, Sprinklr, Loomly, Hoot Suite Analytics, Emplifi Marketing Cloud, Zoho, Buffer, Crowdfire, Sendible, Khoros, Meltwater, Brandwatch, BuzzSumo, Falcon.io and Hearsay.

• Bachelor's degree in communications, marketing or a related discipline and 7 years of marketing or public relations experience (including social networking experience) A strong familiarity with online marketing best practices and applicable Social Media laws and regulations.
   
• Master's degree in a related discipline and 3 years of marketing or public relations experience (including social networking experience) preferred.

Pay Range InformationExact compensation may vary based on skills, experience, and location.
Salary Grade Minimum - Annual$91,700.00
Salary Grade Maximum - Annual$160,300.00
Salary Grade Minimum - Hourly$44.09
Salary Grade Maximum - Hourly$77.07