Social Media Coordinator

OVERVIEW:

The Social Media Coordinator is responsible for creating, curating and optimizing content about visiting Raleigh, N.C., for GRCVB's Social Media channels. With an emphasis on leisure-targeted, video-centric platforms, the Social Media Coordinator works closely with the Assistant Director of Marketing and Communications in translating the Bureau's editorial calendar into original content suited for Social Media (photos, videos, Instagram Story-type of posts and more), delivering visitor information across a wide variety of topics in an engaging manner that enhances the destination brand.

To fully and fairly promote tourism in Raleigh and the other 11 municipalities in Wake County, the Social Media Coordinator works with local hospitality partners and stakeholders to identify opportunities to further supplement GRCVB's Social Media publishing calendar with partner-provided content, plus assists in coordinating collaborations with local freelancers or influencers. Responsibilities also include serving as a destination expert with the ability to professionally respond to inquiries that are made on Social Media posts or sent through direct messages.

EXPECTATIONS:

• Demonstrate effective project management on all assignments from initiation through delivery.
• Ensure each project or assignment is completed on time and with superior quality, while staying within budget, working effectively and professionally with outside vendors (if applicable), handling and organizing all paperwork and documentation and keeping the Assistant Director and Associate Director of Marketing and Communications and appropriate staff updated with a smooth flow of information in verbal and/or written reports.
• Maintains a highly motivated work ethic related to following the latest news and developments in the Raleigh area and trends in Social Media communication.
  

RESPONSIBILITIES:

• Serves as the primary coordinator for GRCVB's leisure-targeted, video-centric Social Media platforms, maintaining consistent publishing schedules and alignment with Bureau's editorial calendar, Social Media marketing strategy and destination brand guidelines; proactively researches and evaluates content opportunities based on potential effectiveness, visitor interest and destination brand relevance.
• Creates original photo and video content for Social Media platforms (including but not limited to Instagram), delivering engaging and knowledgeable visitor information about Raleigh, N.C., in a way that encourages audiences to consider planning a visit, adding to their already-planned itinerary or sharing with family/friends who may have interest.
• Identifies and executes on collaboration opportunities with local hospitality partners and stakeholders-including restaurants, attractions, retailers, hotels, municipalities and event organizers-to publish or co-publish visitor information to GRCVB's Social Media accounts; assists in coordinating collaborations between GRCVB and local freelance creators/influencers, under the direction of the Assistant Director of Marketing and Communications as well as the Social Media marketing strategy.
• Represents GRCVB by attending media/influencer events held by local hospitality partners; attends some night and weekend leisure events in Raleigh and Wake County, typically for the purpose of capturing photography and video for Social Media (schedule flexibility is provided).
• Gathers engagement and audience data provided by Social Media platforms, analyzes for trends and opportunities and reports insights to Assistant Director of Marketing and Communications; assists in brainstorming and proposing editorial ideas and tactics for use across GRCVB's Social Media channels.
• As needed, assists in implementing the Bureau's Social Media marketing strategy across other departments (Sales, Destination Services and Greater Raleigh Sports Alliance).
• Assists the Marketing and Communications Department and other departments with special assignments and projects as needed.

REPORTS TO: Assistant Director of Marketing and Communications

SALARY: Low $40Ks, commensurate with experience

Hourly, non-exempt position

Must have reliable transportation

Some night and weekend work

JOB-RELATED TRAINING AND EXPERIENCE:

• Excellent written communication/promotional writing/verbal communication skills
• Photography and videography skills required
• Knowledge of Raleigh/Wake County and/or CVB industry
• Portfolio or work experience that demonstrates ability to create original content for Social Media, including Instagram (required); one or more years of experience in managing corporate/non-profit/government Social Media accounts (preferred)
• Minimum of associate degree (required) in marketing, communications, English/literature, new media/multimedia or tourism/hospitality (preferred)
• Excellent computer/typing skills
• Solid proficiency with Adobe Creative Suite, especially Photoshop
• Proficiency with Microsoft Word, Outlook and PowerPoint

WORKING ENVIRONMENT:
This position will be a combination of in-office hours and telecommuting. Training will be in office.

Deadline to submit resumes: Monday, November 27, 11:59pm