Social Media Apprentice

Department: Marketing and Communications

Supervisor: Director, Advertising and Digital

Classification: Full-Time/Non-Exempt (Temp)

The Houston Astros are looking for a bilingual creative who will help develop, execute, and analyze Social Media initiatives, with a focus on gameday content with an emphasis on (but not limited to) the organization’s Spanish accounts. This person will also support the Social Media Coordinator with ad-hoc projects, including but not limited to weekly performance reports and sponsored content. This role is extremely collaborative, and will include real-time coverage of home and away games.

Essential Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Plan, create, and distribute content for the organization’s Spanish Social Media accounts, @losastros.
• Assist with in-game content for Social Media posts, being mindful of voice for each platform, to help grow and engage the Astros social audience.
• Assist with capturing fan content for Social Media at home games and at off-site promotional, community, and sponsor events.
• Utilize graphic asset library to build and execute real-time, in-game content that meets the needs, requirements, and brand standards of the Astros organization. This may include but is not limited to daily lineup graphics, broadcast highlights, final scores.
• Take part in content meetings to assist in the development on Spanish-first content.
• Communicate with Live Content Creators at each ballpark to ensure content is being captured for away game needs.
• Assist on other marketing projects and campaigns throughout the season including reporting, sponsored content tracking, creative updates and more.
• Stay up-to-date with trends on existing and emerging platforms.
• Performs other related duties as assigned.

Qualifications:

• Working towards or have already obtained a bachelor’s in marketing, communications, business, or related field.
• 1+ years’ experience in Social Media, sports or entertainment experience preferred.
• Flexibility and willingness to work extended hours, evenings, and weekends.
• Game day duties required.
• Creative, energetic, and proactive approach to work.
• High proficiency in Facebook, Twitter, Instagram, YouTube, other emerging platforms.
• Proficiency in photo editing and fundamental design tasks in Photoshop, understanding of Adobe Premier is preferred. Video shooting and/or editing a plus.
• Must be proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Flexibility and willingness to work extended hours, evenings and weekends
• High level of demonstrated professionalism, integrity and decorum
• A deep understanding of all major social platforms and trends including X, Instagram, and Facebook, TikTok.
• Creative, energetic and proactive approach to work
• Ability to anticipate and make recommendations based on the needs of manager and/or project
• Strong relationship building skills
• Innovative and proactive thinker
• Fluency in English and Spanish, verbal and written, is required

Work Environment

This job operates in an office, clerical setting. This role routinely uses standard office equipment such as computers, phones, and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.

While performing the duties of this job, the employee is regularly required to see and hear. The employee is required to sit for long periods of time, use hands/fingers to utilize various electronic platforms.

Position Type and Expected Hours of Work

Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.

Travel

Rare travel maybe expected in this role.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

EOE/M/F/Vet/Disability

Experience

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