SEO Specialist

SUMMARY

Develops, implements and optimizes the performance of digital marketing campaigns and websites. Establishes direction and motivates team members while encouraging improvement and innovation.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; other duties may be assigned.

• Manages, develops and executes comprehensive website strategies, both short and long range to meet the objectives of the organization.

• Evaluates and recommends new on and off-site opportunities in optimization.

• Maintains up to date knowledge of “white hat” tactics and an awareness of how to avoid “black hat” tactics to maximize effectiveness of SEO efforts.

• Perform keyword research and competitor analysis.

• Implement on-page SEO including content optimization, meta-data optimization and site architecture.

• Utilize available tools and platforms to build online presence by gaining trust and authority with search engines.

• Conduct monthly client reporting.

• Implements strategic online marketing campaigns to achieve corporate objectives for products and services.

• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients.

• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

• Planning advertising and promotional activities involving online and electronic media.

• Evaluates and recommends distribution channel development programs.

• Stays current with digital marketing industry, Social Media trends and competition.

DUTIES AND TASKS

• Develops and executes online marketing campaigns for clients and the organization including SEM (paid search).

• Recommends and assists with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI.

• Creates, implements and monitors SEO strategy to drive traffic and conversation rates.

• Ensures effective control of online marketing results and takes corrective action to guarantee that achievement of marketing objectives occurs within designated budgets.

• Conducts market research and adjusts marketing strategies to meet changing market and competitive conditions.

• Evaluates market trends through assessment of competitive products and marketing activities.

• Analyzes campaigns and identifies trends to optimize the campaigns to produce the maximum ROI for the company and its clients.

• Researches and evaluates market and adjusts to new trends to meet changing market and competitive conditions.

• Assists in implementing all tracking mechanisms on websites and monitors website analytics and online conversations.

• Establishes and maintains a consistent corporate image throughout products lines.

• Analyzes current research and statistical techniques and evaluates the latest research developments to develop new market research methods.

• Maintains up to date knowledge and expertise of SEM strategies.

• Plans, organizes and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.