Seo Specialist

Company: HomeFront Brands
US citizenship required
Job Title:SEO Specialist
Work Location: Fully remote (East Coast) or in-house at our Huntersville, NC
Direct Report: SEO Manager
Company Overview: Homefront Brands is a leading property services platform of franchise brands located in Huntersville, NC. We currently have five different brands (with plans for more) operating on our platform and over 160 locations across the United States and Canada. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.
Job Summary: The SEO Specialist for HomeFront Brands will work with the SEO manager and related departments to maintain and optimize our five service-brand websites and assets (such as GBPs) for search engines.
Key Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve rankings in SERPs.
• Track, report, and analyze website analytics.
• Conduct weekly, monthly and quarterly SEO audits.
• Optimize marketing copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and analyze competitors for each brand.
• Develop and implement link-building strategies.
• Coordinate with outside agencies to deliver on new and existing strategies.
• Work with the development team to ensure SEO best practices are properly implemented from a technical SEO standpoint.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Research, recommend, and implement changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Stay up to date with current SEO trends and best practices.

Qualifications:

• Preferred: Bachelor's degree in marketing, data analytics, business administration or other related fields.
• Preferred: Experience in SEO for franchises or multi-location national companies.
• Preferred: Experience with local SEO.
• Required: Minimum experience of 3 years as an SEO specialist or SEO-related position.
• Required: Experience in writing and optimizing blog content with the intention of ranking
• in SERPs.
• Required: Experience in writing/editing SEO-optimized marketing copy.
• Required: Experience analyzing in-house data, keywords, and competitors utilizing tools such as SEMrush, GA4, Google Search Console, etc.
• Required: Experience in running SEO audits and creating reports via excel and powerpoint.
• Required: Ability to organize and manage tasks in order to achieve efficient and consistent outcomes in day-to-day marketing efforts.
• Required:US citizenship required

Benefits:

• Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
• Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
• Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
• Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
• Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
• Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
• Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
• Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.

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