Sem & Seo Specialist

Nine Line Apparel is looking for an experienced SEM & SEO Specialist who will enhance our online presence and

continue to drive our digital marketing success. The ideal candidate will play a critical role in developing and

implementing our search engine marketing strategies to increase our online visibility, drive traffic, and enhance online

user engagement. He/she will be responsible for managing PPC campaigns, optimizing our SEO efforts, analyzing data

and building reports that inform strategic decisions.

Essential Duties and Responsibilities

● Monitor and analyze SEO and PPC campaign performance using Google Analytics, SEMrush, or similar tools, and

adjust strategies as needed.

● Collaborate with other team members to ensure SEO best practices are integrated into content creation and

website architecture.

● Stay updated with the latest trends and changes in SEO and PPC, including algorithm updates, to adjust

strategies accordingly.

● Manage budgets for paid search campaigns, ensuring optimal use of funds for maximum ROI.

● Generate reports on campaign performance, insights and recommendations for improvement.

● Continuously obtain high quality backlinks using white-hat techniques.

● Implement projects/strategies to drive online traffic to the company's website, tracking conversion rates and

rankings as well as other KPIs, and work to make improvements using a range of techniques, SEO, and web best

practices.

● Evaluate customer research, market conditions, and competitor data, as well as develop online marketing

concepts and strategies in order to proactively anticipate and prepare for emerging needs.

● Perform detailed data monitoring and effectively interpret, analyze and report ongoing SEO efforts to other

stakeholders.

● Research, backwards-analyze and gain full understanding of the competitive landscape in the apparel industry

with the goal to enhance the company’s standing and always be one step ahead of the competition.

● Ability to spot technical issues with site performance and search engine crawls and provide easy-to-understand

analysis and recommendations to improve SEO efforts ensuring that traffic and ROI goals are met or exceeded.

● Implement SEO best practices and develop initiatives, such as link building, on-site technical audits, keyword

research and analytics.

Minimum Qualifications

● 3-5 years of proven experience in Search Engine Marketing, including SEO and PPC campaign management

● Experience in building inbound organic search traffic

● An up to date, working knowledge of current, past and projected trends in the SEO industry

● Experience with website analysis and various analytical and reporting tools, such as Google Analytics (GA4),

Google Search Console, Google Trends, SEMrush, Ahrefs, Moz, etc.

● Knowledge and understanding of HTML, CSS and basic web structure

● Proficiency in Microsoft Excel

● Ability to handle multiple projects simultaneously and with accuracy and efficiency

● Ability to adapt and learn quickly, with strong organizational skills and attention to detail

● Must be flexible and willing to pivot to keep pace with evolving strategies

● Must be self-sufficient, self-motivated, and easily self-managed

● Must possess an innovative mindset, with strong analytical skills and data-driven thinking

● Excellent writing skills (think seo-optimized product descriptions, blog posts, press releases)

● Ability to work independently and in a team environment, managing multiple projects with tight deadlines.

Bonus Qualifications

● Experience with Shopify Plus and Checkout Extensibility

● GA4 certification

● Google Ads certification

● Experience with Google Tag Manager

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Relocate:

• Savannah, GA 31419: Relocate before starting work (Required)

Work Location: In person