Senior Marketing Manager

Job Title: Sr. Marketing Manager – Nutritional Supplements

Job Description: As the Senior Marketing Maestro at MeriCal, you're not just leading marketing efforts; you're orchestrating a symphony of strategies to elevate our brand visibility, amplify customer engagement, and fuel exponential sales growth. Your canvas spans digital realms, trade show floors, and reputation management avenues, where you'll sculpt initiatives to position MeriCal as the undisputed leader in the industry.

About MeriCal: MeriCal is a leading private-label and contract manufacturer of dietary supplements in the United States. With a cumulative experience of over 90 years, our dedicated industry experts drive innovation in delivering product solutions tailored for today’s markets. MeriCal LLC is committed to providing top-tier dietary supplements prioritizing consumer health and wellness. Explore more about us at www.merical.com.

What it’s Like to Work Here: Ask our employees and the one word they’d use to describe working at MeriCal is “great.” Our team members all share a positive attitude, problem-solving abilities, and drive, enabling them to produce excellently even during fast-paced shifts.

About the Role: This role combines strategic oversight with tactical execution, requiring a balance of hands-on leadership, creative thinking, analytical prowess, and leadership skills.

About You: Are you a dynamic marketing leader with a proven track record in driving brand visibility and revenue growth? Do you thrive in a collaborative environment, armed with strong analytical skills and a passion for innovation? If you're ready to shape the future of dietary supplements marketing, you're exactly who we're looking for. In this role, you will:

• Develop and implement a comprehensive marketing strategy aligned with company objectives.
• Guide the marketing function with hands-on leadership, executing plans to elevate brand prominence.
• Ensure consistent messaging across all platforms, enhancing brand identity and awareness.
• Articulate and communicate the company value proposition, achieving brand differentiation.
• Manage relationships with marketing agencies, overseeing implementation and cost controls.
• Design and execute innovative marketing campaigns, utilizing data-driven insights.
• Collaborate with sales to align marketing strategies and drive revenue growth.
• Oversee digital marketing strategy, enhancing online presence and customer engagement.
• Lead marketing lifecycle per trade show, converting leads to active customers.
• Conduct ongoing market research to stay ahead of industry trends and competitor activities.
• Mentor and develop the marketing team, fostering a culture of excellence and innovation.
• Establish and monitor key performance indicators (KPIs) for the marketing function.

Qualifications to be a Sr. Marketing Manager:

• Demonstrable experience in marketing, ideally within nutraceutical or similar sectors.
• Strong analytical abilities, adept at data interpretation and trend identification.
• Excellent communication and team management skills.
• Creative and innovative thinking, with experience in Adobe Creative Suite.
• Proficiency in digital marketing tools and platforms.
• Direct experience with NIELSEN, SPINS, IRI, or CRX.
• Bachelor’s degree in marketing, Business, or related field; Master’s degree is a plus.

The Perks:

At MeriCal, we value our team members and offer exceptional benefits:

• No cost (yes, you read that right!) vision insurance, employer-paid life insurance, 12 paid company holidays, generous paid time off benefits and sick time, employee assistance program, and a comprehensive wellness program
• Affordable medical and dental insurance plans that fit the needs of you and your dependents
• Outstanding supplemental benefits, including Accident, Critical Illness, Hospitalization indemnity plans, and pet insurance
• Matching 401k plan and more!

Join us in our pursuit of wellness through innovation! Click on the 'apply' button below to be part of our dynamic team. Best of luck!

The salary range stated here is the low and high end of the pay range for this position. They do not necessarily reflect actual compensation that may be earned and are not a promise of any specific pay for any specific employee. Actual starting rate of pay may vary based on factors that include, but are not limited to, position offered, location, work education, training, and experience.

MeriCal uses E-Verify to confirm authorization to work in the United States. For more information on E-Verify please visit the following website: https://www.e-verify.gov/employees

MeriCal is an equal opportunity employer and is committed to providing a workplace that is inclusive and free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply. We believe in creating a diverse and inclusive workplace where all employees feel valued and respected, and where differences are embraced as strengths. We are dedicated to fostering an environment that promotes equality and celebrates diversity.