Senior Manager Culture Marketing

Area Global Brands

DepartmentCulture Marketing

Direct Reporting Line Sr. Director Culture Marketing

Indirect/secondary reporting line NA

Subsidiary/country USA

Location LA

GSMS Grade M3

Number of Personnel Managed -

Cost Center/Budget and/or Revenue Responsibility -

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities, media, and entertainment.

KEY RESPONSIBILITIES

• Strategically contribute to global brand campaign by defining celebrity and influencer partners as well as managing relationships through negotiation process
• Assist Senior Director in managing external agencies and global/local/regional Culture Marketing implementation
• Oversee category specific Brand Marketing objectives for Culture Marketing
• Oversee all product ordering efforts for Culture Marketing office: Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments. Must maintain current product knowledge and clear target market objectives
• Strategically develop and manage film, television, and all related content brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
• Establish and maintain relationships within the Entertainment and Influencer industry, i.e. stylists, editors, industry VIPs, costumers, producers, directors, and actors. Attend studio and film events and industry meetings for networking, when relevant.
• Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.
• Contribute to planning and execution of Culture Marketing responsibilities within brand events, as well as Culture Marketing specific events. This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap-up.
• Act as Department lead in absence of Sr. Director - Supervise, train, mentor and oversee other Culture Marketing team members on logistical elements of the position, protocol of department and dynamics of the industry as necessary.

KEY RELATIONSHIPS

• Global Product Marketing
• Global Brand Management
• Global Newsrooms
• Key City Activation team
• Global Sports Marketing
• Global CTC x-functional
• Global Finance
• Global Legal
• Industry Contacts (Agencies, Individuals, Brands)
• Vertical Category Teams & Managers
• BU Basketball (Var. Functions and Teams)

KNOWLEDGE, SKILLS AND ABILITIES

• Strong knowledge and awareness of the music/fashion/style/entertainment industry
• Creative Thinker & Problem Solver
• Strong negotiation skills and experience working legal teams
• Ability to see the long-term opportunity, through the short-term objectives
• Strong attention to detail, results-focused
• Avid Communicator: Vital to keeping colleagues, community informed and engaged
• Strong networking and interpersonal skills
• Self-initiator, capable of determining priorities
• Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
• Project management skills and an ability to work well in a team environment
• Ability to write reports, business correspondence and presentations
• Savvy presentational skills as both creator and presenter. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• High level of proficiency in Word, Excel, PPT and Outlook.
• Ability to make sound business decisions.
• Excellent understanding of 'Service-Provider Approach' to relationship management
• Strong organizational, problem solving, time management and resolution skills.
• Unconventional business hours may be required. (evenings, weekends)
• Capable and comfortable with global travel on a regular basis (min. 5 weeks per year)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Four year college or university degree in Marketing, advertising or related field
• 8 to 10 years Marketing (Sports, Entertainment or Brand Marketing) with proven experience or background
• Equivalent combination of education and experience may be substituted for degree.
• Proven track record of growth, development and success across various functions, areas, and activities
• Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and insurance, which can be supplemented with employee-paid coverage. Employees enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, 11 paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $110,660-,$166,000. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles.
• Though our teammates hail from all corners of the world, our working language is English.