Product Marketing Manager

Walker Tape is hiring an Product Marketing Manager to join our team!

The Product Marketing Manager will report directly to the VP of Marketing and Business Development. The Product Marketing Manager leads the B2B Marketing team, responsible for capturing market share in the industry. This role develops repeatable systems, processes, standards and initiatives to consistently drive revenue from our product offering. Responsible for creating marketing objectives, promotions, or initiatives including go to market strategies for new product launches, and proving ROI. Responsibilities also include coordinating internal and external contributors and collaborating with leaders to establish budgets, schedules, and project requirements. This role requires extensive experience in Product Marketing and management.

What are the Responsibilities? (But not limited to)

• Lead and manage a team of designers and writers. Provide clear direction, mentorship, and feedback to ensure the team's output is intentional towards driving revenue and in line with the company vision/goals and objectives
• Owns the creative vision, and voice for all in-house brands
• Develop and communicate an intentional 1 year plan for departmental projects, campaigns, and brand identity. Ensure that all work aligns with organizational targets
• Create formal, thought-out proposals to pass directly to the executive team for approval
• Oversee the end-to-end management of marketing programs, and ensures team’s activities correlate with company vision/goals/objectives
• Manage project timelines, resources, and budgets to achieve the best return on company time and resources
• Work with the Senior Product Analyst to create strategies for 1-2 years out
• Maintain a high standard of quality, accuracy, and creativity across all creative assets. Review and approve artwork, designs, and visual materials to ensure they meet brand guidelines and project requirements
• Stay current with industry trends, emerging technologies, and design innovations. Apply this knowledge to continuously enhance creative strategies and outputs
• Communicates and collaborates with external product testers and industry experts to improve products, services, and relationships
• Strategizes and executes tradeshow involvement, objectives, and deliverables
• Demonstrate and advocate company core values
  

Do You Fit the Bill?

• The ability to turn the department’s long-term Vision/Goals into short term objectives for execution
• The ability to create and manage repeatable systems and processes
• Strong delegation, and communication skills to lead and manage a team toward success
• Excellent analytical thinking with experience in creating proposals and estimating ROI
• Excellent communication and presentation skills
• Exceptional creativity and innovation
• Accuracy and attention to detail
• Strategic thinking to align creative efforts with business objectives
  
• Bachelor’s degree or on the job training and/or experience within the assigned industry or parallel role.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer. 
• Must be able to lift 15-20 pounds at a time. 
  

A Bit About Walker Tape®

Walker Tape® is the industry leader in tapes and adhesives for hair replacement systems. Our company creates and customizes tapes and adhesives for just about any industry, particularly beauty.

Walker Tape® was started in 1985, and we haven’t taken a break yet. Even though we've grown a lot in the last few years, we're committed to maintaining a close-knit team culture.

Walker Tape® is an equal opportunity employer. We believe that diversity is an asset, and that diverse backgrounds, beliefs, and experiences are crucial to our success. Our goal is to develop a team of hardworking, sharp, and diverse individuals.

How You’ll Fit In

We strive to make working at Walker Tape® an awesome experience. Our team is full of exceptional individuals who we genuinely value. Here’s how we operate:

Take Time Off

Once you’re hired, you’ll receive 44 hours of paid time off. After your six-month anniversary, you’ll earn an additional 60 hours of PTO. Our PTO schedule is based on years of service, meaning as you stay with the company, you'll be allotted more PTO each year. We want you to be able to get out and do fun stuff!

Keep Learning

We want to help you grow and flourish! We’ll send you to conferences, trainings, and buy you books to help you learn something new.

Benefits

Walker Tape® covers 90% of the premiums for your medical, vision, and dental insurance.

We also cover 100% of the premium for a $50,000 life insurance policy for you, and $10,000 for your spouse and each of your dependents! Walker Tape® also offers the following employee-paid benefits:

• Voluntary Life Insurance
• Short Term Disability Insurance
• Critical Illness Insurance
• Accident Insurance

Walker Tape® also provides a generous 401(k) retirement plan with employer contributions, no match required!

Bonus Opportunities

There are opportunities for bonuses four times a year. You’ll be in on that from day one. When Walker Tape® wins, so do you

.

Walker Tape is an equal employment opportunity employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Background checks and/or drug screening will be required upon hire.