PR & Communications Manager (Remote USA)

Do you have a passion for storytelling and a desire to not only inform but also inspire customers, influencers, stakeholders, and internal teams? Fluke and Fluke Reliability are seeking a PR & Communications Manager to join its Brand & Communications Team. This role will be responsible for developing, organizing, and executing strategic communications programs including media engagements and appearances at industry, analyst, government, and thought leadership events. They will lead the media outreach strategy for Fluke holistically, working with our regional PR agencies globally and internal marketing teams to execute plans that increase our reach, brand awareness, and credibility in the market. The right candidate will work directly with leadership, experts and across regional stakeholders, serving as an integral part of the wider Marketing team.
The ideal candidate is a highly motivated, well-seasoned communications professional who possesses sound judgment and impeccable writing skills. The PR & Communications Manager will be instrumental in safeguarding and enhancing the reputation of Fluke on a global basis. They will take abstract and complicated issues and turn them into simple, powerful, and stand-out narratives that are easily digested by their intended audience. They will also help ensure all external messaging is aligned across the business.
Reporting to the Head of External Communications, this role will work on a highly collaborative and consultative basis with peers in marketing, as well as experts in our global business functions and regional teams, communicating the global communications vision and ensuring regional stories are told.
KEY RESPONSIBILITIES

• Reporting to the head of External communications, responsible for the global PR & Communications strategy and plan – establishing Fluke as a thought leader
• Management of regional PR agencies (North America and EMEA), being the point person for the press office function day-to-day
• Think of innovative ways for us to appear in business, technology, and trades media and own our global press lists for these.
• Provide communications expertise, support, and advice to the wider Marketing team to translate complex messages into clear, concise communications suitable for global audiences
• Keep a finger on the pulse of what’s happening within the business as well as the broader Fluke and Fortive businesses – connecting with marketing, Sales, HR and Product Management leaders to proactively initiate communications to ensure customers are excited about what is coming down the pipeline
• Ensure a steady pipeline of company news: industry awards, product launches, customer stories/sign-on’s, surveys on an external basis to drive interest, engagement and credibility – managing our communications calendar
• Assist at corporate events for both Fluke and Fluke Reliability annually.
• Maintain a steady in-flow of topics and subject matter expert speakers for Best Practice Webinar series
• Manage events coordinator (contract employee) to carry out events execution and logistics planning for our Best Practice Webinar series.
• Partner with Fluke and Fluke Reliability channel partners on PR & Communications plans as appropriate
• Partner closely with Content Manager to align their marketing content strategy with external communications strategy/calendar and plan what articles, editorials, blogs posts, are needed from the Content team for PR outreach
• Will be required to help draft external messaging on external presentations for senior executives across global audiences, including driving the creation and delivery of compelling, executive-level presentation materials (slides, scripts, messaging documents, and customer stories) for senior leadership
• Own the yearly primary research initiative, to power our PR with data, driving team members to collaborate as necessary.
• Manage company reporting platforms and report out to various stakeholders monthly.

BASIC QUALIFICATIONS

• Minimum of 5+ years of communications, public relations, or journalism experience
• Bachelor’s degree in Journalism, English, Communications, or a related field desired
• Significant experience in corporate communications, global experience preferred but particularly in North America
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Expertise in influencer marketing
• Superior judgment in all situations – protecting the reputation of the business and influencing at a senior level
• Appreciation of developing trends in the media and for communications in general, including the importance of content, social media, and digital, alongside more traditional channels
• Demonstrated creativity in driving communications and thought leadership activity
• Proven experience in managing multiple projects simultaneously while meeting deadlines and shifting priorities as business needs evolve
• Strong interpersonal skills, ability to work effectively across cross-functional teams within the organization, senior leadership, external agencies, and publications. Experience working with executive leadership preferred

PERSONAL QUALITIES

• Creative, energized, proactive, and enthusiastic – willing to take initiative with confidence
• Outstanding attention to detail and excellent organizational skills
• Ability to easily transition from high-level strategic thinking to creative and detailed execution
• Demonstrated ability to work independently and autonomously
• Comfortable dealing with ambiguity
• Able to anticipate potential reputational issues
• A strong team player who thrives in a collaborative setting and works well within a global, matrixed environment
• Diplomatic, with the antennae to pick up on, and manage, organizational and cultural sensitivities
• Ability to remain calm and think clearly and quickly under pressure to make the right decisions--being courageous enough to push back on team members and even leaders if warranted

Location and Travel:
This position can be based anywhere in the United States.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com .
A wholly owned subsidiary of Fortive Corporation (NYSE: FTV), Fluke Corporation is the world leader in the manufacture, distribution, and service of electronic test tools and software.
Fluke Reliability is an operating company of the Fluke Corporation that offers reliability and maintenance teams the tools, software, and services they need to optimize asset performance. Home to three powerful iconic brands – Fluke Connect, PRUFTECHNIK, and eMaint – Fluke Reliability serves more than 70,000 companies worldwide with a relentless dedication to quality, innovation, and service. Fluke Reliability informs customers on the health of their assets with software and services that drive better maintenance decisions – improving productivity, driving uptime, and reducing costs.
Fluke is a multi-national corporation headquartered in Everett, Washington, with the Fluke Reliability business division headquartered in Munich, Germany. "The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail applyassistance@fortive.com to request accommodation."
Everett, WA: The salary range for this position is $99,015 - $183,885
This position is also eligible for bonus as part of the total compensation package.
Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.

Health savings account, Disability insurance, Health insurance, Flexible spending account, Retirement plan