Sr Manager, Customer Marketing Communications Strategy

Be unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

The Senior Manager, Customer Marketing Communications Strategy will lead a team of experienced Marketing Communications Strategists through the development of annual, quarterly, journey-driven and reactive plans, strategies and executions that drive overall churn reduction, revenue & loyalty growth for existing customers of T-Mobile. This includes bridging strategic plans between line-of-business (commercial) teams, cross-functional partners across Brand Marketing and Creative, Marketing & Sales Channels, and Insights and Analytics teams. This role will set the vision for omni-channel marketing strategies and plans that leverage owned marketing channels and omnichannel presentment across Care, Retail & Digital that align to company priorities and deliver on customer objectives. The candidate should have a thorough understanding of priority audiences/cohorts and how they should be integrated into the plans and balanced across the enterprise. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and contextual Customer Marketing priorities are met. This opportunity is a challenging and meaningful role for a marketing leader with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

• Develop marketing strategies and manage integrated marketing plans that deliver to customer priorities/goals and further our business transformation.
• Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
• Owns and authors marketing plan; Works closely with leadership across functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
• Partners with commercial strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives.
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• May lead/mentor other managers and influence cross-functional teams.

Qualifications:

• 7+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands, preferably in the ISP industry.
• 2+ years delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.
• Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
• Bachelors degree, Masters preferred.

Knowledge, Skills & Abilities:

• Highly motivated and self-directed, thrives while managing multiple projects in a fast-paced, results driven environment
• Strong collaboration skills with demonstrated ability to build trust through cross-functional relationships across an organization to achieve common goals
• Flexible, self-starter, and comfortable working in a rapidly changing environment
• Creative problem solver and solutions provider
• Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
• Strong communication and people skills

Washington Pay Range : $141,900.00 - $192,000.00 The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/

Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.
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T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.