Marketing Specialist - B2C Crm & Social Campaigns (11736-1)

Position Overview

• Job Title: Marketing Specialist - B2C CRM & Social Campaigns
  
• Job Type: Full-Time, Hourly
• Bachelor's Degree with 5+ years of related experience

Location

• Ridgefield Park, NJ
• Fully On Site

Benefits

• Health Insurance (Medical, Dental & Vision)
• 401(k) with Company Match
• Paid Time Off
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement

Summary
Reporting to the Sr. Manager of Marketing- CRM, Lead Qualification and Analytics you will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns. Working with internal stakeholders and the external CRM agencies, this role will be pivotal in helping drive awareness, move prospects through the buyer's journey and conversion. Assisting with our lead qualification and analytics programs will help ensure we can evaluate the success of our marketing contributions to the organization.
Job Responsibilities

• Database Health - Help Maintain clean data within our marketing database to allow for accurate targeted segmentation and analytics
• Project Management - Help guide logistics for our B2C CRM programs focusing on calendars, offers, proofing, etc. - Assure alignment with B2B Social Posting and vertical priority mapping and calendar mapping - Assist organic social media lead with logistics, data gathering and content reviews - Lead weekly reporting of upcoming social content
• Email Governance - Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics reviews for b2C campaigns
• Sales Enablement - Assist with sales enablement initiatives to help communicate demand activities and provide sales with resources when needed
• Analytics - Assist with pulling together various B2C campaign analytics utilizing our platforms for weekly, monthly and quarterly - Assist with pulling B2B and B2C Social campaign analytics weekly, monthly and quarterly - Analyze B2B & B2C post performance to help guide future posting decisions
• Adhoc Projects - Help assist with various adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
• Social Media Project - Assist social media lead in asset organization - Create influencer briefs utilizing best practices, learnings and goals to help drive product conversion - Work with product management team to secure FOC products for social and influencer initiatives

Top 3 Must Have Skills
1. Email Marketing
2. Project Management
3. Analytics

Skills and Qualifications:

• Bachelor's degree in business or marketin2-3 year's experience with B2C and/or B2C Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
• Familiarity of the marketing analytics and project management
• Prior experience in working with an email service provider, managing a daily email/SMS campaign and reporting on results is required.
• Familiarity with Social campaigns/platforms
• Experience working with External Agencies
• Experience with A/B testing, messaging, and post-campaign analysis.
• Knowledge of Marketing Automation Platforms such as Eloqua preferred.
• Tableau, Jira, Confluence experience a plus
• Knowledge of data capture and hygiene strategies.
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.

Necessary Skills & Attributes

• Develop and maintain excellent working relationships with all assigned levels within and outside the company
• Plan, organize, and prioritize multiple assignments and projects
• Review detailed product development, marketing documents and media materials as needed
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels
• Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications
• The ability to develop tasks and work assignments, based on sometime vaguely defined objectives

Physical/Mental Demands and Working Conditions

• Work is generally performed in an office environment
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time
• The movement and transportation of equipment, most of the time under 25 pounds
• Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas
• Frequently works additional hours beyond normal schedule
• Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow' to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com (http://www.jndsolutions.com/)

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