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SalaryAbout Hanwha Vision America:
Hanwha Vision America (HVA), formerly known as Hanwha Techwin America (HTA), is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems founded on world-class technologies. We offer end-to-end security solutions and have achieved global success across various industry verticals, including retail, transportation, education, banking, healthcare, hospitality, and airports.
Job Description:
Hanwha Vision America is seeking a qualified Marketing Specialist to join our Global Marketing Planning team and develop and execute marketing strategies for global products/solutions to achieve our business goals. The ideal candidate will have a proven track record of success in developing and executing global marketing campaigns, as well as strong communication and interpersonal skills. The Marketing Specialist will create marketing materials and manage global marketing campaigns to effectively communicate the company’s vision and competitive advantage in collaboration with colleagues in Hanwha Vision America, Europe and headquarters in South Korea.
This role is office-based in our Teaneck New Jersey office. We require the Marketing Specialist to be physically present in the office to facilitate close collaboration with our global teams.
Responsibilities:
Development and Execution of Global Marketing Strategies for Global Launched Products/solutions
- Collaborate closely with Global Marketing Planning team in HQ in Korea and with other global departments for the effective execution of global marketing campaigns
- Orchestrates effective global marketing communication through a cadence of monthly, quarterly, and yearly meetings, utilizing both online and offline formats.
- Develop and implement end-to-end product marketing campaigns based on a strong understanding of hardware, software, AI, and cloud technologies
- Create w/w single message-based marketing deliverables through close communication with overseas marketing teams (US/Europe)
- Support the localization of various marketing materials in accordance with global marketing strategies (SEA/MEA/Oceania)
- Optimize the exposure of marketing deliverables across various platforms based on global marketing strategies
- Analyze marketing data to measure campaign effectiveness and adjust strategies as needed
Development and Implementation of Digital Marketing Strategies
- Plan, implement, and manage digital/online marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing
- Manage various social media platforms from a business perspective and generate MQLs through targeted content optimization
- Establish and execute quarterly and annual digital marketing strategies to distribute content
- Stay up-to-date with digital marketing trends and potential new channels and strategies
- Cooperate with the global marketing team to optimize digital marketing, maintain a consistent brand voice, enhance brand loyalty, and improve sales through various digital platforms
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field
- 2+ years of experience in marketing communications, product marketing, agency relationship management and corporate communications; preferably in global organizations in video surveillance or information technology industry
- Extensive experience in integrated marketing campaign strategy, demand generation marketing strategy, and customer lifecycle metrics
- Strong content writing, communication and project management skills, experience collaborating with cross-functional and agency teams
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Strong understanding of hardware, software, AI, and cloud technologies
- Detail-oriented and strong analytics skills of complex information
- Self-motivated, responsiveness and strong follow-through skill
Physical Demands:
- Sitting: The Marketing Specialist will spend extended periods of sitting at a desk while working on a computer, conducting research, and reviewing content. This requires good posture and the ability to remain seated for extended periods.
- Lifting and Carrying: Occasionally, this role may require the lifting and carrying of marketing materials, documents, or equipment which may weigh up to 10 to 20 pounds.
Hanwha Vision America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
