Marketing Program Manager

R21530
101786
543 Expressway Park Drive, Nashville, Tennessee 37210
TruGreen accepts applications on an ongoing basis.
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview
We are seeking a dynamic and experienced Marketing Campaign Manager to oversee and execute strategic marketing campaigns that align with TruGreen's brand messaging while driving performance and achieving key business objectives. The ideal candidate will have a proven track record of successfully managing fully integrated multi-channel campaigns, optimizing performance, and ensuring creative materials resonate with our target audiences.
Responsibilities

• Develop and execute comprehensive marketing campaigns aligned with business goals across a mix of digital and traditional channels.
• Ensure all campaign creative materials align with TruGreen's brand guidelines, messaging, and values while maintaining consistency across various touchpoints.
• Oversee the development and management of the campaign calendar, ensuring alignment with overarching marketing and business strategies.
• Manage external agencies and partners, providing clear briefs, overseeing campaign development, and ensuring deliverables are on brand, on time, and on budget.
• Utilize data-driven insights and analytics to assess campaign performance, make data-driven decisions, and continuously optimize campaigns for maximum ROI.
• Collaborate with cross-functional teams including media, content, retention and product to ensure cohesive and integrated campaign execution.
• Conduct market research, stay updated on industry trends, and competitor analysis to identify opportunities and refine marketing strategies.

Education and Experience Requirements

• Bachelor's degree in marketing, business, economics, or a related field.
• Proven track record with 3+ years managing marketing campaigns with a focus on digital marketing.

Knowledge, Skills, and Abilities

• Proven track record of developing and managing successful multi-channel marketing campaigns.
• Strong understanding of branding principles and the ability to ensure creative assets align with brand messaging.
• Strong understanding of media channels and ad formats
• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Strong organizational and project management skills with the ability to handle multiple projects simultaneously.
• Creative thinking combined with a results-driven mindset.
• Strong understanding of web development principles and experience working collaboratively with development teams.
• Articulate communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners

Competencies

• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
• Drives Results - Consistently achieving results, even under tough circumstances.
• Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.

Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
* Low to moderate
Adverse Conditions
* Minimal
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
TruGreen performs pre-employment testing.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$65,979.00 - $109,965.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit https://trugreen.phenompro.com/us/en/eeoc-and-eeo-policy or to request an application accommodation, please visit https://trugreen.phenompro.com/us/en/disabilities-accommodations
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer