Campaign Program Manager

R21084
101786
Corporate HR Remote, Memphis, Tennessee 38138
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview
TruGreen is seeking a Paid Media Manager with expertise in planning, executing, and optimizing advertising campaigns across digital media platforms. This role is pivotal in driving our digital advertising strategy, particularly in the areas of CTV, YouTube, Display, and Audio.
Responsibilities

• Develop and execute comprehensive paid media strategies for CTV, YouTube, Display, and Audio to drive brand awareness, customer engagement, and lead generation.
• Collaborate with agency partners, ensuring clear communication, shared goals, and effective campaign execution while maintaining alignment with the company's brand and objectives.
• Stay up-to-date with industry trends and best practices specific to CTV, YouTube, Display, and Audio advertising, leveraging these insights to enhance campaign performance.
• Effectively manage and allocate advertising budgets, making data-driven decisions to optimize ROI across all channels and agency partnerships.
• Regularly analyze campaign performance metrics, leveraging data and insights to refine strategies, improve ad content, and enhance targeting.
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Oversee the performance of media campaigns, analyzing data and making adjustments to optimize results.
• Conduct A/B testing and experimentation to optimize copy, visuals, targeting, and messaging to drive better results.
• Monitor and analyze competitors' advertising efforts and identify opportunities for improvement and differentiation.
• Collaborate with other marketing teams to ensure cohesive messaging and brand consistency across all channels.

Education and Experience Requirements

• Bachelor's degree in marketing, business, economics, or a related field.
• Proven experience (3+ years) in digital advertising, with a focus on CTV, YouTube, Display, Audio channels, and managing agency partnerships.
• Proficiency in ad tech and media planning tools.

Knowledge, Skills, and Abilities

• Expertise in digital advertising platforms, programmatic buying, and audience segmentation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.
• Articulate communicator with excellent interpersonal skills.
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.
• Ability to identify operational gaps/opportunities and implement solutions.
• Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business.
• Strong technical acumen and core understanding of marketing functions/systems.
• Proven ability to conceptualize solutions and creatively problem-solve.

Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
* Low to moderate
Adverse Conditions
* Minimal
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
TruGreen performs pre-employment testing.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
Pay Ranges
$65,979.00 - $109,965.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, Click Here or to request an application accommodation, Click Here .
California Residents: for information on personal data we collect as part of the application process, Click Here .
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer